Writing for the web
Writing for the web is different than writing for print. Content must be audience-focused, scannable and accessible across all devices.
Write plain language content that's accessible and simple to follow.
Structure content about services so people can give or get what they need quickly.
Write content about legislation and policy that's easy for people to understand.
Refer to this checklist to make sure your writing follows plain language best practices.
Always have someone else review your work before you publish it. Use these checklists for writers and editors to make sure content is ready to go.
Choose words, sentence structure and grammar that is easy to understand.
Learn to use abbreviations and acronyms in a way that makes writing easier to read instead of more complicated.
Find out when to capitalize and when not to.
Choose the format that's right for your page. Learn about using accordions, fonts, tables, spacing and a mobile first approach.
Help people find what they're looking for by using clear headings and page titles.
People scan content for links, make sure your link text is accurate and accessible.
Take a descriptive and topic-based approach when writing, instead of using Frequently Asked Questions (FAQs).
Write lists that follow formatting and punctuation guidelines.
Use numbers, dates and measurements that improve readability.
Learn when and how to use punctuation, symbols and special characters.