Web Analytics Guide

Analytics are a great way to understand how people use your content. Our analytics platform is available for web pages across government and provides detailed reports to help start a conversation with your team and clients about how their content is working..

To get the full picture of your data, consider it together with your:

•    User experience research
•    Did you find results

Gov.bc.ca uses Snowplow to gather data on user journeys through the site. The information is fully anonymized and then displayed in a Looker dashboard. 

Reports created by the system:

  • near real-time (approximately 15 minutes time difference)
  • flexible reporting options
  • live filtering
  • powerful data export capabilities
  • include historical data going back 2 years

Web Browsers

Use one of the following recommended web browsers to access your reports:

There may be rendering problems with other browsers.

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