Web Analytics Guide

Last reviewed: October 20, 2022

Analytics reports can help your team and clients understand how people interact with your website content:

  • This is available for web pages across government
  • Gov.bc.ca uses an analytics tracking program called Snowplow to gather data on user journeys through the site
  • The information is fully anonymized and then displayed in a Looker dashboard

Reports created include:

  • Near real-time results (approximately 15 minutes time difference)
  • Flexible reporting options
  • Live filtering
  • Powerful data export capabilities
  • Historical data going back 2 years (the most recent 24 completed months)

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Recommended Web Browsers

To avoid display issues that may occur with other web browsers, use one of the following to access reports:


To understand a fuller picture of your data, consider combining analytics results with:

  • User experience research
  • “Did you find” results
  • Other relevant data sources