Web Analytics Guide
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Last reviewed: October 20, 2022
Analytics reports can help your team and clients understand how people interact with your website content:
- This is available for web pages across government
- Gov.bc.ca uses an analytics tracking program called Snowplow to gather data on user journeys through the site
- The information is fully anonymized and then displayed in a Looker dashboard
Reports created include:
- Near real-time results (approximately 15 minutes time difference)
- Flexible reporting options
- Live filtering
- Powerful data export capabilities
- Historical data going back 2 years (the most recent 24 completed months)
Learn More
- Accessing Analytics
- Viewing Dashboards
- Key Icons
- Filtering Data
- Downloading Data
- Training for Analytics
- Understanding Your Data
- Glossary of Terms and Definitions
Recommended Web Browsers
To avoid display issues that may occur with other web browsers, use one of the following to access reports:
Reminder
To understand a fuller picture of your data, consider combining analytics results with:
- User experience research
- “Did you find” results
- Other relevant data sources
