B.C. Visual Identity Program
Last updated on April 24, 2024This section describes the visual identity program for the Province of British Columbia.
There are many excellent provincial programs and services that provide exceptional value. The public should understand that their elected government creates these programs and services and that the government's public service delivers them. Proper use of the visual identity program described here makes the source of these valued government programs and services clear.
Government Communications and Public Engagement (GCPE) administers all communications for the provincial government. This is in section 18.3.8 of the B.C. government's Core Policy and Procedures Manual. Ministries communicating to the public must liaise with their ministry's communications office.
The BC Mark must be used on all communications to show government authorship. Ministries should always refer to these visual identity guidelines.
Design policy
Find complete information about the program's policies and management.
Design guidelines
Refer to these guidelines when using the province's visual identity program.
Download marks
You can download the BC Mark and related government marks.
B.C. symbols
Find a greater description of the Coat of Arms and other provincial symbols.
The BC Mark
The BC Mark is central to the province's visual identity. It promotes the province as a place of opportunity and optimism, both economically and socially. The mark celebrates the healthy lifestyle in B.C. and embodies the idea of achievement. It symbolizes our geography and natural resources, our potential and spirit, and the pride we share as British Columbians.
BC Sans Typeface
Contact information
For questions or concerns regarding content on this webpage, please email:
bcgovlogos@gov.bc.ca.
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