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B.C. Visual Identity Program

Last updated on September 4, 2024

This section describes the visual identity program for the Province of British Columbia.

There are many excellent provincial programs and services that provide exceptional value. The public should understand that their elected government creates these programs and services and that the government's public service delivers them. Proper use of the visual identity program described here makes the source of these valued government programs and services clear.

Government Communications and Public Engagement (GCPE) administers all communications for the provincial government. This is in section 18.3.8 of the B.C. government's Core Policy and Procedures Manual. Ministries communicating to the public must liaise with their ministry's communications office.

Communication Guidelines for BC Government Branding

The BC Government uses a unified hybrid branding system where all public-facing materials must feature the BC Mark, Ministry Mark, or an officially approved mark. This ensures consistent government authorship and identity.

  • Mandatory Branding: The BC Mark must be included on all public-facing communications to represent government authorship. If your department has a different officially approved mark, use that instead. Always follow your ministry’s visual identity guidelines.
  • Logo Creation: Program areas are not permitted to create their own public-facing logos. All requests for logo development must go through the established application request process.
  • Definition of Public-Facing Communications: This term covers materials such as factsheets, reports, websites, stationery, vehicle fleets, t-shirts, uniforms, email signatures, signage, and more.

Adhering to these guidelines will maintain a consistent and professional image for the BC Government.

Design policy

Find complete information about the program's policies and management.

Design guidelines

Refer to these guidelines when using the province's visual identity program.

Download marks

You can download the BC Mark and related government marks.

B.C. symbols

Find a greater description of the Coat of Arms and other provincial symbols.

 

B.C. Mark

The BC Mark is central to the province's visual identity. It promotes the province as a place of opportunity and optimism, both economically and socially. The mark celebrates the healthy lifestyle in B.C. and embodies the idea of achievement. It symbolizes our geography and natural resources, our potential and spirit, and the pride we share as British Columbians. The Design Guidelines section of this website provides further details surrounding the elements within the BC Mark.

BC Sans (2.0) is an open-source "living" typeface developed for government to improve the readability and delivery of digital services. It was designed to support special characters and syllabics found in Indigenous Languages in B.C.

Contact information

For questions or concerns regarding content on this webpage, please email: 
bcgovlogos@gov.bc.ca.