Emotive: The Electric Vehicle Experience

Emotive is a public outreach campaign that raises awareness of plug-in electric vehicles in B.C. The campaign’s goal is to share with British Columbians how much fun it is to drive an electric vehicle.

The Emotive campaign is part of the British Columbia Clean Energy Vehicle Program.

According to a World Wildlife Fund report (PDF, 3.2MB), British Columbia has the highest public awareness of electric vehicles in Canada.


The Emotive campaign is administered by the Fraser Basin Council, while delivery partners include:

  • Communities
  • Businesses
  • Electric vehicle interest groups
  • Electric vehicle owners