Step 4: Sales and marketing

Now you are ready to promote and sell your product in the new market.

On this page

• Marketing and product promotion
• Product sales

For more helpful resources on sales and marketing, check out our Market Readiness How-To Guides

Marketing and product promotion

Once you finish your market research and choose the products to sell, you can start promoting them to your target market.

Promoting your product

Promotion is a tool that helps motivate people to buy your product or service. They include:

• Advertising
• Promotional materials
• Direct mail
• Media
• Personal visits
• Trade shows
• Internet marketing
• Social media

Marketing tools

Developing the right marketing tools is crucial to the success of your business. They include:

• Business cards
• Brochures
• Customer testimonials
• News articles
• Videos
• Website
• Social media

Product sales

To sell your products in another country, try these steps:

• Hold in-person sales meetings
• Work with local sales representatives or partners

This mix can help you reach more customers.

Your sales strategy depends on who you sell to. Will it be consumers, distributors, retailers, or businesses in service markets?

Visiting trade fairs and shows are also a good way to introduce your product to a new market.

Useful links:

Trade and Invest BC 

Trade and Invest BC hosts BC pavilions at major international trade shows and provides on-the-ground support in priority markets. 

Canada Pavilion Program

Learn about exhibiting under the national brand with the Canada Pavilion Program.