Market readiness

Last updated on June 3, 2025

Find information and resources to help you enter or expand your market for a B.C. food product or service.

Steps to sell your food product or service

Follow this simple step-by-step process. It will quickly get you on the right path to success.

Step 1: Research

Understand the market and where your product fits best.

Step 2: Plan and prepare

Plan your business model, your sales and marketing strategy and your brand.

Step 3: Market and sell

Now your business is market ready, it's time to put your plans into action.

Types of market channels

Learn about the types of market channels in B.C. where you can sell your food product or service.

Institutional food service channels

For healthcare organizations as well as post-secondary and K-12 schools.

Commercial food service channels

For restaurants, hotels and transportation links.

Retail food service channels

For local, regional and national retail stores.

Market readiness infographic

For a downloadable version of this process:

Access the Market Readiness (PDF, 2.5MB) infographic

Market readiness guides

Marketing can help secure sales, generate profits and grow your business. These market readiness how-to guides provide tips and best practices for B.C. agrifood and seafood businesses to expand marketing knowledge. Learn how to use market research, improve your sales pitch, sell your product to retailers, develop an e-commerce plan, and more.

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Market readiness guides

Contact information

Email
FoodsBC@gov.bc.ca

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The B.C. Public Service acknowledges the territories of First Nations around B.C. and is grateful to carry out our work on these lands. We acknowledge the rights, interests, priorities, and concerns of all Indigenous Peoples - First Nations, Métis, and Inuit - respecting and acknowledging their distinct cultures, histories, rights, laws, and governments.