Steps to sell your food product or service
Follow this simple step-by-step process. It will quickly get you on the right path to success.

Understand the market and where your product fits best.

Plan your business model, your sales and marketing strategy and your brand.

Now your business is market ready, it's time to put your plans into action.
Types of market channels
Learn about the types of market channels in B.C. where you can sell your food product or service.

For healthcare organizations as well as post-secondary and K-12 schools.

For restaurants, hotels and transportation links.

For local, regional and national retail stores.
Market readiness infographic
For a downloadable version of this process:
Market readiness guides
Marketing can help secure sales, generate profits and grow your business. These market readiness how-to guides provide tips and best practices for B.C. agrifood and seafood businesses to expand marketing knowledge. Learn how to use market research, improve your sales pitch, sell your product to retailers, develop an e-commerce plan, and more.
- How to Conduct & Use Market Research (PDF, 310 KB)
- How to Develop a Strong Brand for Your Product (PDF, 236 KB)
- How to Develop an E-Commerce Marketing Plan (PDF, 273 KB)
- How to Develop and Use a Social Media Marketing Plan (PDF, KB)
- How to Develop and Deliver a Sales Pitch for Your Product (PDF, 276 KB)
- How to Develop and Use a Sell Sheet (PDF, 2 MB)
- How to Introduce a Product into the Market (PDF, 324 KB)
- How to Determine the Right Retail Price for Your Product (PDF, 501 KB)
- How to Sell Your Product to a Distributor (PDF, 264 KB)
- How to Sell Your Product to a Retailer (PDF, 295 KB)
- How to Sell Your Product to Institutional and Commercial Service Markets (PDF, 275 KB)
- How to Manage Supply Chain Logistics (PDF, 264 KB)
- How to Conduct and Use Market Research for Exporting (PDF, 282 KB)
- How to Navigate Export Market Regulations and Requirements (PDF, 259 KB)
- How to Access and Use Distribution Channels for Export Markets (PDF, 271 KB)
- How to Promote Your Product in New Markets (PDF, 271 KB)