Step 3: Market and sell your product

Last updated on July 31, 2026

Now you have all the tools you need, it's time to market and sell your product.

Sales meetings

Your first key task is to set up meetings with buyers. At the meeting, remember to bring samples as well as sales and price sheets.

For more information, review:

Sales contracts

After you have made an agreement to sell your product, you'll need to sign a contract with the buyer. Make sure you understand the legal requirements in any contract you sign.

We strongly encourage you to have a lawyer review the contract.

Find more information at the Government of Canada's Contract agreements

Marketing launch

With your sales meetings lined up, it's time to start your broader marketing plan. Remember to keep track of your progress and measure your marketing activities. This helps you assess if your strategies and plans are working.

You do this by comparing how many resources you invested in the marketing activity with how much your sales were increased by those activities.

This is called a return on investment

To find out more, review How to introduce a product into the market (PDF, 324KB).

Promotion and social media

To help drive sales, promote your products on social media and through other tools such as:

In-store product demonstrations
Selective advertising
Distributing product samples
Providing coupons or discounts

Promoting your product or service on social media is a key business task. Newspaper ads, magazines articles, brochures, radio ads and TV spots are not always the media channels of choice.

For more information, review How to develop and use a social media marketing plan (PDF, KB)

Tradeshows

Tradeshows can be a valuable opportunity to promote your product and connect with buyers. To learn more about how you can maximize your experience at tradeshows, check out the following resources:

Ready for Retail: Pre-tradeshow market readiness training webinar Presented by BC Food & Beverage, this comprehensive webinar equips emerging and growing brands with the essential knowledge and practical strategies needed to convert trade show participation into measurable sales growth and return on investment.
Tradeshow Tactics Brought to you by BC Food & Beverage, this course will help you prepare the business, marketing, and logistics essentials for your first international tradeshow.

Continuous improvement

Once your product has launched, use these continuous improvement tips and tricks to measure your successes and meet any challenges you may have.

Follow up with buyers when you are not successful to understand why and what you can change to become successful
Consider the next stage of growth for market channels and product development
Update your plans and be flexible as sales develop

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