JusTea Beverages Inc. (JusTea) offers award-winning fair-trade teas sourced from small-scale farmers in Kenya.
The stand-out tin packaging comes complete with a hand-carved Kenyan tea spoon and tells the story of the farmer who grew the tea.
The company works to educate customers about life in Kenya, and the country’s tea-growing economy, by telling the story of the farmers they work with and raising awareness about the issues they face.
JusTea is the first company to offer Purple Tea which only grows in Kenya from a purple tea bush. Purple Tea is loaded with the same super-antioxidants that are naturally found in other purple plants, such as blueberries and pomegranates. Kenya Purple Tea contains more antioxidants than green tea and half the caffeine. JusTea’s Purple Tea SKUS won the gold medal for Product of the Year in BC.
JusTea = Justly Made
Kenya is the largest exporter of black tea in the world but 99% of this production is just chopped up into tea dust and sold cheaply as a low-quality, commodity tea. JusTea exclusively crafts whole leaf teas, resulting in a fuller more complex flavour profile. The majority of the 500,000+ small-scale farmers in Kenya struggle to live on the marginal earnings they receive from picking tea leaves. JusTea’s mission is to create and invest in profitable and sustainable businesses; starting in Kenya with small-scale farmers who grow and pick tea leaves and going all the way to the artisan families who carve the tea spoons which come with each tin. JusTea has created sustainable employment for over 200 families in Kenya thus far.
JusTea imports the raw tea ingredients from Kenya and then the blending and packaging is done in a quality-controlled, HACCP-certified production facility in British Columbia, Canada.