Step 7: Secure Your Online Presence
In today’s world it is almost essential for a business to have an online presence, whether through company listings, social media or a company website.
Creating a website for your business is no longer the expensive and time-consuming activity it used to be; plenty of templates exist in which you can simply input your business information and publish. If you do choose to set up a website for your business, you will need to secure a domain name (a name that will identify your Internet website) and hosting. You can research whether the domain name you want is available, and buy the rights to that name. For a guide on how to launch your website, see Small Business BC’s Guide to Going Online.
It’s also important to secure your presence on social media early on in your business, even if you don’t actively use it until later. Social media, although very effective for many entrepreneurs, can also be extremely time consuming, so think about your product or service and decide which social media platform will make the best use of your time.
Small Business BC offers seminars and webinars for business owners who want to learn more about how to use social media to grow and develop their business. Register for an upcoming session.
You can also book a one-on-one session with a social media expert through Small Business BC as part of their Ask the Expert series. Sessions are available at their Vancouver office or via Skype from anywhere in B.C.