Tourism marketing and promotion in B.C. is led by Destination British Columbia (Destination BC).
Destination BC is a provincially-funded, industry-led crown corporation that supports a strong and competitive future for BC’s tourism industry through a combination of global marketing, destination development, industry learning, cooperative community-based programs and visitor servicing.
Destination BC’s programs help to improve the visitor experience, support businesses and communities across the province, and strengthen BC’s worldwide reputation as a destination of choice.
Review the Destination BC Corp. Act, the statute that describes the powers and responsibilities of the crown corporation to develop BC's tourism industry.