Tourism Marketing

Tourism marketing and promotion in B.C. is led by Destination BC.

Destination British Columbia (Destination BC) is a Provincially funded, industry-led Crown corporation that supports a strong and competitive future for BC’s tourism industry through a combination of global marketing, destination development, industry learning, cooperative community-based programs, and visitor servicing. Destination BC’s programs help to improve the visitor experience, support businesses and communities across the province, and strengthen BC’s worldwide reputation as a destination of choice.

B.C.’s destination brand, Super, Natural British Columbia© highlights the value of our province's magnificent wilderness and recognizes that travellers are drawn to the abundance and diversity of B.C.'s natural landscapes.

Super, Natural British Columbia

  • Read more about Destination BC’s marketing activities.
  • Watch this video showcasing how Destination BC is marketing British Columbia to the world:


Discover the Beauty of British Columbia, Canada