Tourism Marketing

Last updated on March 29, 2023

Tourism marketing and promotion in B.C. is led by Destination British Columbia (Destination BC). 


The corporation

Destination BC  is a provincially-funded, industry-led crown corporation that supports a strong and competitive future for BC’s tourism industry through a combination of global marketing, destination development, industry learning, cooperative community-based programs and visitor servicing.

Destination BC’s programs help to improve the visitor experience, support businesses and communities across the province, and strengthen BC’s worldwide reputation as a destination of choice.

The act

Review the Destination BC Corp. Act, the statute that describes the powers and responsibilities of the crown corporation to develop BC's tourism industry.


Discover the beauty of British Columbia, Canada