Looking for information to help start or grow your existing tourism business? Review the latest tourism research, learn about funding and programs, connect with industry partners and much more.
The Future of Travel: Positioning B.C. to Accelerate Recovery and Growth
This section will provide you with links to research on various aspects of the tourism industry. Use it to inform your business plans, tourism development projects and marketing activities.
Destination development is the strategic planning and advancement of defined areas to support the evolution of desirable destinations for travellers, with a sole focus on the supply side of tourism, by providing compelling experiences, quality infrastructure, and remarkable services to entice repeat visitation.
Tourism has great value to the Provincial economy. It is one of the largest employers and one of the largest small business generators.
In collaboration with stakeholders across the province, Destination BC coordinates tourism marketing at the international, provincial, regional and local levels.
Welcoming Visitors - Benefiting Locals - Working Together
The 2019-2021 tourism strategic framework sets out a clear vision for a prosperous and sustainable tourism sector, in a way that distributes benefits to people throughout the province.
Tourism is a major jobs creator in B.C., supporting over137,000 jobs in 2017. This includes $9 billion in GDP (in 2012 constant dollars) contributed to B.C.'s economy and $4.9 billion in tourism wages and salaries.
There are many different jobs available in the tourism sector. Use these resources to find tourism jobs and access job-related advice.
The Minister’s Tourism Engagement Council was created to connect communities, industry and government on tourism related policies, issues and actions in a structured and inclusive way.