New economic data highlights the growing importance of outdoor recreation in British Columbia, showcasing its widespread reach across the province, diverse participation trends, and significant economic contributions.
This research shows why people participate, what activities they enjoy, and how outdoor recreation supports community wellbeing, economic vitality, and quality of life across BC. It also identifies barriers like cost, accessibility, and proximity that influence participation.
The findings are helping to inform a more coordinated and values-based approach to outdoor recreation — one that balances growing demand with sustainability, inclusivity, and the diverse needs of communities. It also supports ongoing conversations about how BC invests in and maintains the parks, infrastructure, and services that make outdoor recreation possible.
Future studies will explore its wider impact, especially through BC’s innovative outdoor recreation technology design and manufacturing industries.
Expand the tabs below for individual graphics of the findings, select the download link to save the images for sharing on social media.
A vital part of the economy
Supporting jobs and businesses
Contributing to community
A way of life
Shaping communities
Supporting health and well-being
Spending from the trail to the town