Value chain innovation service

Launched in June 2021, the Value Chain Innovation Service (PDF, 1.2 MB) activates and helps expand demand-driven business opportunities for B.C. food and beverage products in B.C. public institutions and beyond. 

This new Ministry service is currently focused on supporting Feed BC, a provincial government initiative that encourages, inspires, and supports a shift to more B.C. food in hospitals, care facilities, public post-secondary institutions, other public sector facilities and programs, and beyond.

Services offered: 

Demand-driven value chain support: 

  • We work with businesses across supply chains to assist B.C. public institutions to identify and source available B.C. food and beverage products
  • We help develop new value chains by matching B.C. food and beverage businesses with the product needs of B.C. institutions

Business connections 

  • We facilitate and provide business-to-business (B2B) connections, online resources, industry engagement opportunities and events

Market information

  • We develop and promote information, resources and learning opportunities to grow market awareness and enhance business capacity

Value chain innovation service

Who is eligible for these services? 

  • B.C. food and beverage producers and processors who are interested in selling to B.C. institutions
  • B.C. institutions, purchasers, distributors, food service providers and others within the B.C food system looking to source B.C. foods or beverages for B.C. institutions

To connect with a Value Chain Innovation Specialist, please email