Business Walk Step 1: Classify
It is useful to determine if there is a specific business community, area or a sector to target or if all businesses in your community would benefit from the business walks.
Segmenting businesses by sector also helps to identify the unique issues of various business types in the area. This information can be useful to develop the survey questions.
Typically communities ask three general questions and one community specific question.
The general questions are:
- How is business?
- What do you like about doing business in your area?
- How can business be improved?