Tourism Investment Attraction Guidance for Communities
Last updated on July 23, 2026The Tourism Investment Attraction Modules help communities prepare for, attract, and manage tourism investment. The Modules are a practical resource for economic development officers, tourism professionals, Indigenous and local leaders, and community planners.
On this page
Module 1: Introduction to tourism investment attraction
Module 2: Tourism investment readiness
Module 3: Selling your destination and tracking success
Practical tips for communities
Guide Modules
Module 1: Introduction to tourism investment attraction
Summary:
Tourism investment is different from other types of investment. This module explains what makes it unique and why it matters for communities.
You’ll learn:
- What tourism investment attraction is
- Why it’s important for communities
- How tourism investment differs from other sectors
- Who the key partners are, including economic development organizations and destination management organizations
Click here for the full Module 1: Introduction to tourism investment attraction.
Module 2: Tourism investment readiness
Summary:
Before approaching investors, it is important to have a strong foundation. This module helps you assess how ready your community is for tourism investment.
It covers how to:
- Create a community tourism profile and collect key data
- Identify available land and sites
- Assess infrastructure capacity
- Clarify your destination brand
- Define tourism economic development roles
- Work with key partners, including Indigenous communities and knowledge keepers
- Create a prioritized list of investment opportunities
Click here for the full Module 2: Tourism investment readiness.
Module 3: Selling your destination and tracking success
Summary:
Once your community is ready, this module focuses on attracting investors and tracking progress over time.
You’ll learn how to:
- Create a clear and effective investor package
- Use tourism data to show market potential
- Promote opportunities through pitch decks, lead generation, and trade shows
- Track investor interest and follow up
- Measure economic and community impacts
- Build long‑term relationships after investment
Click here for the full Module 3: Selling your destination and tracking success.
Practical tips for communities
The Practical Tips for Communities (PDF, 77.6 KB) shares practical tips to help communities begin attracting tourism investment. It is designed for communities with limited capacity and focuses on simple, achievable steps to build momentum, use existing resources, and work with regional partners.
Tourism Investment Attraction Guide
A full Tourism Investment Attraction Guide that provides more detail, is available for download here.
Growing B.C.’s Visitor Economy Through Investment Attraction
Tourism investment is a key component of British Columbia’s Tourism Sector Action Plan (insert hyperlink), supporting the Province’s goal to grow the visitor economy, attract private-sector investment, and strengthen tourism destinations and communities across B.C.
To learn more about how the Province is positioning tourism in British Columbia as a high-growth investment opportunity in international markets, visit the Ministry of Jobs and Economic Growth Trade and Invest website.