Behavioural Insights

multicoloured brain image with bc behavioural insights group written below

The BC Behavioural Insights Group (BC BIG) applies a human-centred and evidence-based approach to design better programs and services for British Columbians.

Behavioural Insights in B.C.

The BC Behavioural Insights Group (BC BIG) is a unit in the BC Public Service Agency that applies behavioural science knowledge and methods to address public policy problems.

Learn more about behavioural insights in B.C.

Methods & Practices

Each project is designed in collaboration with our client ministries. Our approach relies on scientific methods from psychology, behavioural economics, anthropology, neuroscience, and other academic disciplines.

Find out more about BC BIG's approach

Around the World

Behavioural insights is a growing practice in governments around the world.

Learn more about global activities

Learning & Events

BC BIG is helping to build behavioural science awareness and education within the public service through training sessions and research programs.

Learn more about BC BIG's learning initiatives