Behavioural Insights
The BC Behavioural Insights Group (BC BIG) applies a human-centred and evidence-based approach to design better programs and services for British Columbians.
Behavioural Insights in B.C.
The BC Behavioural Insights Group (BC BIG) is a unit in the BC Public Service Agency that applies behavioural science knowledge and methods to address public policy problems.
Methods & Practices
Each project is designed in collaboration with our client ministries. Our approach relies on scientific methods from psychology, behavioural economics, anthropology, neuroscience, and other academic disciplines.
Around the World
Behavioural insights is a growing practice in governments around the world.
Learning & Events
BC BIG is helping to build behavioural science awareness and education within the public service through training sessions and research programs.
