Business guide for FIFA World Cup 2026™ in British Columbia
Last updated on December 11, 2025The FIFA (Fédération Internationale de Football Association) World Cup 2026™ is set to be the largest global sports tournament in history. It's time for B.C. businesses to get ready! Find event details, opportunities and resources.
On this page
Get notified whenever we post something new! Subscribe to this page for alerts.
Learn about the FIFA World Cup 2026™
Vancouver will host matches and events as part of FIFA World Cup 2026TM. The tournament runs from June 11 to July 19 and features:
- 48 teams
- 3 host countries (Canada, Mexico and the United States)
- 104 matches
- 3.5 billion people watching the tournament worldwide
- 350,000 fans watching at BC Place in Vancouver
Find match details on the Vancouver FIFA World Cup 26™ website.
Important dates for businesses
| FIFA Congress (annual meeting) in Vancouver | April 30 |
|---|---|
| FIFA World Cup 2026™ tournament period | June 11 to July 19 |
| FIFA Fan Festival™ Vancouver at Hastings Park |
June 11 to July 19 |
|
Match days in Vancouver |
June 13, 18, 21, 24 and 26 July 2 and 7 |
| Team Canada plays in Vancouver | June 18 and 24 |
Get involved with the event
During the tournament and the 5 years following, the FIFA World Cup 2026™ is expected to generate:
- $1 billion in additional provincial GDP
- More than $1 billion in additional visitor spending
Sell your goods or services
To sell your goods or services to FIFA or local event organizers like the City of Vancouver and BC Pavilion Corporation:
- Visit BC Bid and search "WC26" for a list of open opportunities
Sell official merchandise
Learn how to become a local licensee or sell official FIFA World Cup 2026™ licensed products in your store.
Other ways for businesses to get involved
- Become a Host City Supporter or Champion
- Apply to a FIFA innovation challenge or pitch an idea through the FIFA Innovation Portal
Official Vancouver event locations
- BC Place Vancouver Stadium
- FIFA Fan Festival™ Vancouver at Hastings Park, also known as the PNE
Areas around key tournament sites will have additional oversight in place. This will ensure public safety and uphold FIFA's commercial rights. This may involve limits on:
- Unauthorized marketing
- Commercial activity
- Outdoor sponsorship signage from non-affiliated brands
Resources for businesses
Businesses can find planning resources and support for FIFA World Cup 2026™
| Category | Link |
|---|---|
| Tourism |
British Columbia Tourism Football Club Beautiful Seats visitor campaign for FIFA World Cup 2026™ BC Tourism FC’s Playbook for FIFA World Cup 2026™ (PDF, 2.4MB) |
| Government of B.C. |
Get Game-Ready: Tools, Resources and Events for B.C. Businesses Where Business Meets the Beautiful Game for international businesses |
| Government of Canada | Canada’s FIFA World Cup 2026™ tournament website |
| Business readiness |
Community Activation Playbook for the FIFA World Cup 2026™ in Vancouver (PDF, 8.8MB)
Fisher Phillips’ Comprehensive Checklist to Help Businesses Prepare for Soccer’s 2026 World Cup |
| FIFA |
Provincial permits and liquor licences
Subscribe
Enter your email address to subscribe to updates of this page.