Business Guide for FIFA World Cup 2026™ in British Columbia
Last updated on October 24, 2025
This guide provides information for B.C. businesses about opportunities related to the FIFA (Fédération Internationale de Football Association) World Cup 2026™. It focuses on taking action, getting started, learning event details, and finding answers.
The FIFA World Cup 2026™ is set to be the largest global sports tournament in history. It's time for B.C. businesses to get ready!
In this guide
Tip: Bookmark this webpage and come back often to see what's new!
Take action
I want to...
- Learn more about the tournament in Vancouver
- Sell goods/services to the local event organizers like the City of Vancouver and BC Pavilion Corporation
- Type WC26 in the “Search by keyword” box for a list of open opportunities
- Sell goods/services to FIFA
- Type WC26 in the “Search by keyword” box for a list of open opportunities
- This includes:
- infrastructure
- catering
- food and beverage concessionaire
- cleaning and waste management
- private security
- furniture supplier
- Sell official FIFA World Cup 26™ merchandise by becoming a local licensee or selling official licensed products in your store
- Become a Host City Supporter or Champion
- Apply to a FIFA innovation challenge or pitch an idea through the FIFA Innovation Portal
FIFA resources
- FIFA: Official tournament website
- FIFA: LinkedIn page
Get started
This guide was inspired by several business-readiness resources. For more detailed planning, read:
- Community Activation Playbook for the FIFA World Cup 26™ in Vancouver (PDF, 8.8MB)
- BC Tourism FC’s Playbook for FIFA World Cup 2026™ (PDF, 2.4MB)
- Fisher Phillips’ Comprehensive Checklist to Help Businesses Prepare for Soccer’s 2026 World Cup
Other resources
- Tourism: British Columbia Tourism Football Club
- Tourism: Beautiful Seats visitor campaign for FIFA World Cup 26™
- Government (for B.C. businesses): B.C.'s Get Game-Ready: Tools, Resources and Events for B.C. Businesses web page
- Government (for international businesses): B.C.’s Where Business Meets the Beautiful Game web page
- Government: Canada’s tournament website
Learn the event details
By the numbers
- 16 cities across Canada, Mexico and the United States will host 104 matches
- 7 matches in Vancouver
- 350,000 people will attend matches at BC Place Vancouver
- 3.5 billion people will watch the tournament
- During the tournament and the five years following:
- $1 billion added to provincial GDP
- More than $1 billion in additional visitor spending
Official event locations in Vancouver for businesses
- BC Place Vancouver Stadium
- FIFA Fan Festival™ Vancouver at Hastings Park, also known as the PNE, June 11 - July 19, 2026
- Areas around key tournament sites will have additional oversight in place. This will ensure public safety and uphold FIFA's commercial rights. This may involve limits on:
- unauthorized marketing
- commercial activity
- outdoor sponsorship signage from non-affiliated brands
Key dates for businesses
- Final Draw (to determine group stage matchups): December 5, 2025
- FIFA Congress (the association's annual meeting) in Vancouver: April 30, 2026
- Tournament period: June 11 - July 19, 2026
- Vancouver match days:
- June 13, 18, 21, 24, and 26, 2026
- July 2, and 7, 2026
Key event information
- Canada will play in Vancouver on June 18 and 24, 2026
- List of qualified teams (28 of 48 as of October 20, 2025)
Find answers
Where can I find more information, tools and supports for my business?
Where can I find more information about provincial permits and liquor licences?
Where can I find more information about the tournament?
- Match schedule
- Tickets
- Volunteer
- Official brand use and intellectual property: Pages 11 - 17 of the Community Activation Playbook for the FIFA World Cup 26™ in Vancouver (PDF, 8.8MB)
- Public viewing: Pages 22 - 24 of the Community Activation Playbook for the FIFA World Cup 26™ in Vancouver (PDF, 8.8MB)