Destination Events Program

Last updated on August 13, 2025

The Destination Events Program supports tourism, arts, culture and sport events across British Columbia to drive economic growth and position the province as a leading destination for diverse events.

 

 

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How the fund works

The Destination Events Program (DEP) provides funding up to 10% of your total event budget, with a maximum of $200,000 per event. You can use the funds to cover a range of operational expenses.

Note: Your total event budget must be a minimum of $150,000 to be eligible to apply.

The program is administered through a time-limited application process. Applications will be accepted from April 7, 2025, until May 5, 2025 at 11:59 p.m. (PDT).

Objectives

The program aims to enhance B.C.’s reputation as an events destination, foster economic growth and increase visitation across the province. 

Key objectives include:

  • Boosting local economies by attracting visitors, creating jobs and supporting businesses to promote long-term economic growth in communities
  • Supporting shoulder and off-season tourism growth, driving overnight visitation and raising destination awareness to encourage future tourism investment and repeat visitation

Eligibility

Eligible organizations

You can apply if your organization is eligible and you are hosting an event that meets all criteria.

 

Eligible organizations

  • Indigenous community or organization
  • Not-for-profit organization
  • Business
  • Local government
 

Ineligible organizations

  • Individuals
  • Federal, provincial or territorial governments (and their Crown corporations and agencies)
  • Educational institutions, including universities, colleges, and school boards
  • Unions

 

What kinds of events are eligible

If your event type is not listed or you have questions about eligibility, please contact us.

 

Eligible events

  • Sporting events, such as:
    • spectator sport events
    • organized races 
    • exhibition events
  • Arts and culture events, such as:
    • live music festivals
    • film festivals
    • cultural festivals
    • art walks and mural festivals
  • Agricultural events, such as:
    • fairs, rodeos and exhibitions
    • festivals held on farms, orchards or vineyards 
 

Ineligible events

  • Events that are primarily commercial/retail, religious, political, or academic in nature, such as:
    • consumer shows
    • trade shows
    • pageants
    • award ceremonies
    • conventions
    • meetings and conferences
    • seminars and clinics
    • rallies or demonstrations
    • educational competitions
    • craft fairs or swap meets
    • vendor-based markets
    • farmers' markets
  • Attractions, shows, tours, or recurring events held over an extended period of time (e.g. more than 21 days):
    • seasonal arts and cultural events
    • scheduled art exhibitions or other regular programming
    • seasonal spectator sport games/leagues
  • Community events/holiday celebrations that are designed for residents versus attracting overnight visitors
    • parades
    • Canada Day/holiday celebrations
    • neighbourhood block parties
  • Virtual events
  • Events in the bid phase

 

Mandatory eligibility criteria

Eligible events are scheduled to take place in B.C. between June 1, 2025, and September 30, 2026 and meet the following eligibility criteria.

 

a. Open to the public

  • Events must be open to all members of the public 
  • Events that are only available to the organization’s members are not eligible
 

b. Frequency limit

  • Events occurring more than 21 days in a calendar year are not eligible for funding
  • The 21 days do not need to be consecutive
 

c. Financial viability

  • While event budgets do not need to be balanced, events are required to be financially viable in order to qualify for funding
  • Event organizers must provide a detailed budget covering all expenses and expected revenue, along with projected ticket sales, sponsorships and other income sources 
 

d. Minimum event operating budget

  • Events must demonstrate a minimum operating budget of $150,000
  • Your budget should include all revenue and expenses, both eligible and ineligible.
 

e. Secured venue

  • The event venue must be secured at the time of application 
  • Event organizers must provide the venue name and address during the application process
  • You may be asked to provide evidence that the event venue is secured (e.g., municipal permits, rental agreements, proof of insurance, emergency management plan or other documentation) 
  • Events in the bid phase are not eligible
 

f. Destination event

  • Events must demonstrate the ability to attract overnight visitors specifically for the event 
  • Events that are primarily community focused are not eligible
 

g. Letter of support

  • A letter of support must be provided by either a host community (i.e. municipal or regional government), First Nation government, and/or destination management organization, unless one of these is the applicant

 

Event evaluation

Your application will be used to evaluate how well your event meets the DEP objectives to generate economic and tourism benefits.

 

Economic Impact

  • Direct impact to local businesses/suppliers: estimated spending by event organizers, exhibitors, participants, and attendees on local goods and services
  • Local jobs supported: estimated number of local jobs supported, and total wages paid to put on the event  
 

Tourism Benefits

  • Visitor attendance: estimated number of attendees travelling internationally, across Canada, from outside the region and locally to attend the event 
  • Room nights: anticipated number of room-nights generated from hosting the event
  • Seasonal impact: drives visitation during low or shoulder seasons, addressing off-peak demand
  • Geographic distribution: attracts visitors to more regions of the province to share the benefits of tourism with everyone in B.C.
  • Destination awareness: showcases the unique attractions and tourism offerings of B.C.’s communities

 

Organizations must be in good standing with Tourism Branch funding programs to be eligible. For example, if in the past you failed to meet reporting requirements, misused funds, or your event did not take place without an acceptable reason, you will be considered ineligible for funding.

NEW - BCeID Required

Our new online application requires that applicants have a Basic BCeID. The Basic BCeID is a personal account that will give you access to the online application form to submit on behalf of your organization. Even if your organization has a Business BCeID, you must still apply for a Basic BCeID. 

How to create a new BCeID

  1. Using your web browser, visit Register for a Basic BCeID
  2. Fill out all information required in the form
  3. Once you complete the registration you will receive a confirmation email
  4. Do not lose your User ID and Password, you will need them to access your DEP application

Once the application intake opens, the DEP webpage will have a link to apply. Clicking the link will prompt you to enter your Basic BCeID information, and then you will directed to the application form.

How to apply

All applications must be completed online.  Your completed online application and all supporting documentation must be submitted by the application deadline of May 5, 2025, at 11:59 p.m. (PDT). Late applications will not be considered.

Refer to the required documentation list to ensure your application package is complete. The ministry may contact your organization to verify the information provided. 

We encourage you to apply as soon as possible as funds are limited and applications are scored competitively. All decisions are final.

The online application is best suited for the following web browsers: Google Chrome and Microsoft Edge.  Applicants using the Safari browser on Mac devices may not be able to complete the submission.

Submitting multiple applications

You can submit a maximum of three applications. A separate application for each eligible event must be completed.

  • Separate applications cannot be submitted for recurring instances of the same event (For example, if your event received funding for 2025, you would only be eligible to apply for funding for your 2026 event, provided it meets the eligibility criteria or are hosting a series of summer music concerts)
  • Only one grant will be issued per eligible event
  • More than one organization cannot receive a grant for the same event
  • Total funding per organization will not exceed $400,000

Previous funding recipients

Events that have previously received funding through the Tourism Branch of the Ministry are not eligible for DEP funding within the same calendar year.

For example, if your event received funding for 2025, you would only be eligible to apply for funding for your 2026 event, provided it meets the eligibility criteria.

Organizations must be in good standing with Tourism Branch funding programs to be eligible. This means that if, in the past, you failed to meet reporting requirements, misused funds, or if your event did not take place without an acceptable reason, you will be considered ineligible for funding.

Please contact us if you have any questions about eligibility.

Required documentation

Review the required documents list and ensure all your documents are submitted by the application deadline of Monday, May 5, 2025, at 11:59 p.m. (PDT).

 

1. Application Form

  • The application form will be used to assess mandatory eligibility criteria and score applications against the competitive criteria
  • You must attest to the accuracy of information provided 
 

2. Event budget

  • Your budget should include all revenue and expenses, both eligible and ineligible
  • The budget must include total operating costs related to the event. It should not include the requested DEP funding
  • Event budgets are not required to be balanced
  • Your budget will be used to assess the event’s financial viability and to determine individual grant amounts
  • You must use the budget template provided 
 

3. Letter(s) of support

  • A letter of support (minimum of one; maximum of three) from a local First Nation, local or regional government, and/or destination management organization (DMO) is required 
  • If the applicant is a First Nation, local government, or DMO, a letter of support is not required. However you will still need to upload a placeholder document during the online application process
  • The letter(s) of support must be dated, current and directly reference the event that is being applied for 
  • Incomplete and outdated letters of support will not be accepted

 

Program timelines

DEP is administered on a time-limited intake. Late or incomplete applications will not be considered.

  • April 7, 2025 - intake opens
  • May 5, 2025 - intake closes at 11:59 p.m. PDT
  • September 30, 2026 - deadline for spending approved grant funding
  • A final report must be submitted no later than three months after the event concludes

 


 

How to use your funding

You must explain how you intend to use your grant funds on your application. 

If funds cannot be used on the eligible expenses outlined below, you must contact us to discuss repayment options.

 

Eligible expenses

Operational costs directly related to event execution: 

  • Artist and contractor fees for event production
  • Consultation with Indigenous community members
  • Marketing and promotion
  • Equipment rental
  • Volunteer management
  • Insurance related to event execution
  • Health and safety requirements
 

Ineligible expenses

  • Administrative costs for the organization producing the event (e.g., compensating full-time staff, utilities, debt repayment, office expenses)
  • Costs associated with application or bid development
  • Seed money for start-up businesses
  • Capital expenditures and infrastructure costs (construction, renovation, or purchase of property or equipment).
  • Feasibility studies
  • Travel or accommodation costs
  • Alcohol
  • Gifts and prizes
  • Prize money
  • Legal fees

Funding amount

The Destination Events Program provides funding up to 10% of your total event budget, with a maximum of $200,000 per event. The operating costs described must be for the event itself and not the organization. 

Submitting an application does not guarantee your event will be funded, or that you will receive the amount you requested.

Funding decisions and payment

Your funding decision will be communicated in writing. Successful applicants will be required to enter into an agreement with the Ministry of Tourism, Arts, Culture and Sport, which will outline the terms of the agreement, including reporting requirements and restrictions on the use of funds.

All decisions are final. There is no appeal process for unsuccessful applicants.

Payments will be made either via electronic deposit into eligible applicants' accounts or by cheque.

Event cancellations and changes of scope

The ministry understands events may have to be postponed or cancelled due to severe climate or weather events or other circumstances outside your control. In the event this occurs or if your funds are not fully spent on the event or the event changes substantially in scope, please contact us to discuss options.

Reporting

After your event, you must submit a report that outlines the following:

  • Description of how the grant funding was used for the prescribed purposes
  • Event attendance, with point of origin
  • Estimated hotel room nights generated by event
  • Total number of jobs created and total wages provided
  • Event attendee testimonials 

The ministry will provide you with an email link to the final report and budget templates. Your report must be submitted within three months after the event concludes.

Organizations awarded grant funds may also be subject to post-payment audits to ensure compliance with the fund guidelines. Ineligible use of funds or unspent funds may result in grant funds becoming repayable to the ministry. 

 

Funding recipients

2025 Recipients
Event Name Community  Funding Amount
2025 BCHL Showcase Abbotsford $7,500
Abbotsford Agrifair Abbotsford $36,900
Abbotsford International Airshow Abbotsford $100,000
Volleyball BC U12/U13/U14/U15 Provincial Championships Abbotsford $13,500
Wicked Woods Music & Arts Festival Akiskinook $50,300
Interior Provincial Exhibition & Stampede  Armstrong $100,000
Pachena Bay Music Festival Bamfield $25,000
BC Ag Expo  Barriere $11,800
North Thompson Fall Fair & Rodeo Barriere $13,200
2025 Pat Quinn Classic Burnaby $13,500
Burnaby Blues + Roots Festival Burnaby $33,100
Pinoy Festival 2025 Burnaby $8,700
The Jerome Track Classic Burnaby $15,100
Fall Fair, Children's & Music Festival Burns Lake $7,600
St'uxwtews 2 Rivers Remix Feast of Contemporary Indigenous Music and Culture Cache Creek $25,900
Campbell River Salmon Festival Campbell River $7,500
Chilliwack Mural Festival Chilliwack $10,900
The Chilliwack Fair  Chilliwack $30,500
Cloverdale Rodeo and Country Fair Cloverdale $100,000
Filberg Festival 2025 Comox $20,500
ScotFestBC: The 128th British Columbia Highland Games Coquitlam $14,400
BC Bike Race Cowichan $86,600
Kootenay Rockies Gran Fondo Cranbrook $8,400
Rock the Kootenays 2025 Cranbrook $40,100
Spirit of the Rockies Festival 2025 Cranbrook $8,500
Wasa Lake Triathlon & Events Cranbrook $8,300
Starbelly Jam Music Festival Crawford Bay $15,300
Mind Over Mountain Adventure Race Cumberland $10,900
RIDELAB Cumberland $7,600
2025 World Para Cup Dawson Creek $17,400
Dawson Creek Exhibition & Stampede Dawson Creek $83,400
Open Minds Cultural Gathering Dawson Creek $40,600
Barnside Harvest Festival Delta $75,100
Doig River Rodeo Doig River 206 $14,200
Robson Valley Music Festival Dunster $7,500
Pemmican Days East Moberly Lake 169 $16,400
2026 BC Men's & Women's Curling Championships and U20's Championship Esquimalt - District municipality $7,700
Esquimalt Rib Fest Esquimalt - District municipality $10,000
Griz Days Festival Fernie $7,500
Valley GranFondo Fort Langley $15,600
High On Ice Winter Festival Fort St. John $14,900
Golden Ultra Golden $11,300
Harrison Festival of the Arts Harrison Hot Springs $15,200
Hornby Festival Hornby Island $13,700
Bull Riding in the Rockies Invermere $7,700
Rock the Block featuring Trooper, Five Alarm Funk and Hotel California Invermere $9,500
The 13th Street Block Party Featuring Blue Rodeo Invermere $12,200
Trans BC Invermere $28,700
Trib N Rib Block Party Invermere $8,900
2025 Kamloops International Cup Kamloops $25,100
2026 Slurpee Cup Kamloops $8,600
Kamloops Daybreak Rotary Ribfest Kamloops $18,000
44th Annual Kamloopa Powwow Kamloops 1 $25,200
Kelowna Wine Country Runs Kelowna $9,000
2026 BC Summer Games Kelowna $50,000
Apple Race Series Kelowna $16,400
2026 Olympic Qualifiers Kelowna $8,100
2026 FIS Para Snowboard World Cup Kelowna $33,600
2026 Memorial Cup Kelowna $100,000
Rock The Lake (RTL) Kelowna $100,000
Denim on the Diamond Kelowna $74,100
Cowichan Valley Bluegrass Festival Lake Cowichan $9,700
Laketown Amphitheatre presents: Nickelback w/ The Glorious Sons, Sam Roberts Band and more Lake Cowichan $100,000
Sunfest Country Music Festival Lake Cowichan $100,000
Island FanCon Langford $17,700
SoberFest Langford $10,800
The Great Canadian Bash Langford $12,700
JAMESTOWN 2025 - Gone Country 10 Langley - City $23,700
stalew Pow Wow Langley - District municipality $26,600
Island Movable Feast Tour/Cultural Grease Trail Macoah $29,100
Fat Dog 120 Trail Race  Manning Park $10,000
Country Fest 2025 Maple Ridge $7,600
Our Neck of the Woods Maple Ridge $21,500
Bass Coast Festival Merritt $100,000
Nicola Valley Pro Rodeo (65th) Merritt $8,700
38th Annual Mission Folk Music Festival Mission $23,700
Nanaimo 2025 55+ BC Games Nanaimo $30,000
Nanaimo Blues Festival Nanaimo $13,000
Nanaimo Dragon Boat Festival Nanaimo $9,700
Vancouver Island Exhibition-Agricultural Fair Nanaimo $15,700
Nelson International Mural Festival  Nelson $8,700
Singletrack 6 Nelson $15,600
157th Cowichan Exhibition North Cowichan $14,100
BrewLoops Music & Craft Beverage Festival North Kamloops $13,600
The Vancouver International Mountain Film Festival North Vancouver - City $15,600
The Vancouver International Mountain Film Festival - Fall Series North Vancouver - City $7,900
STAND Festival North Vancouver - District municipality $10,200
Victoria Open Oak Bay $21,000
Oliver Triathlon Weekend Oliver $9,300
Wine Capital Weekend Oliver $10,600
Adventure Racing World Championships 2025 Penticton $78,700
Ha Ha Ha Kidz Fest Society Penticton $5,000
Ignite the Arts Festival Penticton $8,700
Okanagan Granfondo Penticton Penticton $40,300
Peach City Beach Cruise (PCBC) Penticton $11,500
Peach Classic Triathlon Penticton $8,300
Pentastic Jazz Festival Penticton $7,800
Penticton Dragonboat Festival Penticton $7,900
Penticton Peach Festival Penticton $17,500
Alberni District Fall Fair Port Alberni $19,300
Intertidal music Festival Port Edward $16,600
2025 Extreme Mudfest Dawson Creek  Pouce Coupe $58,900
PRISMA Festival Powell River $16,500
Townsite Jazz Festival Powell River $7,600
British Columbia Northern Exhibition Prince George $25,900
Champions of the North Prince George $9,900
CN Centre - 30th Birthday Celebrations Prince George $14,500
Coldsnap (2026) - the prince george winter music festival Prince George $12,700
Northern FanCon Prince George $15,200
Electric Love Music Festival  Pritchard $20,100
Lhtako Dene Nation 2025 Competitive Pow wow Quesnel $8,900
Quesnel Rodeo Gold City Classic  Quesnel $16,200
LUNA Fest Revelstoke $13,900
Natural Selection Tour Revelstoke $100,000
2026 Canada Cup International Wheelchair Rugby Tournament Richmond $45,100
Feast of Fields  Richmond $13,800
OneAbility Games Richmond $89,600
Peter Bakonyi world cup Richmond $11,800
Richmond Maritime Festival Richmond $13,400
The GOOD Games BC Richmond $24,500
Wildwoman Richmond $19,500
Boogie Bash Rock Creek $11,400
IRONMAN 70.3 Victoria  Saanich $33,500
Shambhala Music Festival  Salmo $100,000
ROOTSandBLUES Festival Salmon Arm $92,900
Crankworx Summer Series at SilverStar Silver Star $14,400
Bulkley Valley Exhibition 2025 Smithers $22,500
Midsummer Music Festival Smithers $8,200
2025 Sooke Fine Arts Show Sooke $18,300
Squamish 50 Squamish $20,400
Squamish Days Logger Sports Festival Squamish $15,100
AltiTunes at Sun Peaks Resort  Sun Peaks Mountain $76,100
2025 Canadian Ultimate Championships Surrey $7,500
2025 Canadian Youth Chess Championship and Canadian Open Surrey $10,400
2025 Fortinet Cup Championship Surrey $35,700
2026 Canada Cup Surrey $12,700
5X Fest 2026 Surrey $26,900
Premier Intl Cup Surrey $18,900
Premier Spring Showcase Surrey $20,600
Summer Bhangra Jam Surrey $10,000
Surrey Fusion Festival Surrey $67,900
Canadian Tire Wickfest Surrey Surrey Centre $11,500
ValhallaFest Terrace $15,700
2025 Steve Stevens Masters Tennis Championships Vancouver $16,200
2026 Canadian Junior and Senior Squash Championships Vancouver $21,200
2026 Canadian SC (25m) Championships & 2026 Junior Pan Pacific Championships Vancouver $25,000
2026 PuSh International Performing Arts Festival Vancouver $100,000
22nd Annual Downtown Eastside Heart of the City Festival Vancouver $15,000
African Descent Festival 2025 Vancouver $24,100
Art Vancouver Vancouver $17,500
Artists for Conservation Festival 2025 Vancouver $8,500
Bard Community Events Vancouver $60,000
Bard Fireworks Nights Vancouver $14,500
Battle of BC Vancouver $17,500
BC Lions Home Opener Concert and Backyard Festival Vancouver $77,100
BMO Vancouver Marathon Vancouver $100,000
Brewery & the Beast Vancouver $38,200
Carnaval del Sol (CSOL) Vancouver $52,300
Celtic Picnic Festival Vancouver $12,500
Concord Pacific Dragon Boat Festival Vancouver $65,500
CONTACT Vancouver $50,000
DOXA Documentary Film Festival Vancouver $25,800
FIM World Supercross Vancouver $100,000
Gender Equity in Media Festival (GEMFest) Vancouver $10,100
Granville Block Party 2025 Vancouver $16,700
Great Outdoors Comedy Festival Vancouver $100,000
Harvest Haus Festival  Vancouver $34,000
Honda Celebration of Light Vancouver $100,000
Hopscotch Festival of Spirits  Vancouver $15,500
HSBC Vancouver SVNS Vancouver $100,000
Indian Summer Festival Vancouver $22,300
Just For Laughs VANCOUVER Vancouver $100,000
Latin American Heritage Month (LAHM) Vancouver $25,000
Light Up Chinatown! Vancouver $19,900
lululemon SeaWheeze Half Marathon Vancouver $100,000
Lumiere Festival Vancouver $48,200
Nutcracker Vancouver $53,600
PNE Fair Vancouver $100,000
Polar Bear Swim 2026 Vancouver $20,200
Public Disco Summer Block Parties [2025] Vancouver $20,900
Punchbowl Festival Vancouver $22,100
Rose Disco Festival  Vancouver $45,700
The 48th Vancouver Folk Music Festival Vancouver $100,000
The Cup 2025 Vancouver $36,200
The Modulus Festival Vancouver $8,900
The Vancouver Horror Show Film Festival 2025 Edition Vancouver $10,100
The Vancouver Open Beach Volleyball Tournament Vancouver $17,900
TRANSFORM Festival Vancouver $14,000
Under Armour Eastside 10K Vancouver $18,800
Vancouver Cherry Blossom Festival Vancouver $44,900
Vancouver Craft Beer & Music Festival Vancouver $27,200
Vancouver Fringe Festival Vancouver $55,500
Vancouver Half Marathon & 5K Vancouver $37,700
Vancouver International Children's Festival  Vancouver $71,800
Vancouver International Film Festival Vancouver $100,000
Vancouver International Flamenco Festival  Vancouver $14,500
Vancouver International Jazz Festival 2025 Vancouver $78,700
Vancouver International Wine Festival Vancouver $84,700
Vancouver Open Golf Championship Vancouver $14,300
Vancouver Pride Week Vancouver $44,900
Vancouver Queer Film Festival Vancouver $34,800
Vancouver Sun Run Vancouver $100,000
Vancouver T100 Vancouver $100,000
Vancouver Writers Fest 2025 Vancouver $44,700
Warrior Festival Vancouver $18,400
Weekends at Bard Vancouver $100,000
Whisky Global Vancouver $14,300
Whisky Smoke Vancouver $14,400
Vanderhoof International Airshow Vanderhoof $22,000
Funtastic Slo Pitch and Music Festival Vernon $10,000
Slay the Dragon Trail Running Festival Vernon $7,500
Sovereign2SilverStar Ski Marathon Vernon $8,100
Vernon Winter Carnival 2026  Vernon $10,000
163rd Victoria Highland Games & Celtic Festival Victoria $18,300
2025 Harbour Blues n Roots Festival Victoria $11,600
2025 TD Victoria International JazzFest Victoria $38,700
2026 Victoria Film Festival Victoria $17,500
BC CrabFest Victoria $14,400
Canada Dry Victoria Dragon Boat Festival presented by Fairway Market Victoria $8,100
OUTstages Festival Victoria $9,800
Phillips Backyard Music Festival  Victoria $100,000
Rifflandia Festival Victoria $100,000
Royal Victoria Marathon Victoria $65,000
TC10K Victoria $34,300
Triathlon Canada National Championships Victoria $19,000
Victoria Fringe Festival Victoria $20,000
Victoria International Wine Festival  Victoria $10,400
Victoria Pride Festival Victoria $14,000
VICTORIA'S 26TH ANNUAL SKA & REGGAE FESTIVAL  Victoria $35,800
WestCoast League All-Star Baseball Celebration Victoria $9,400
ArtsWells Festival of All Things Art Wells $9,200
Westmo Days West Moberly Lake 168A $15,000
Harmony Arts Festival West Vancouver $54,800
Cornucopia - Whistler's Celebration of Food and Drink Whistler $44,200
Crankworx Whistler 2025 Whistler $100,000
RBC GranFondo Whistler Whistler $100,000
Ultra Trail Whistler by UTMB Whistler $17,900
Whistler Half Marathon Whistler $12,000
Whistler Village Beer Festival Whistler $9,000
Whistler Writers Festival Whistler $8,500
World Ski & Snowboard Festival Whistler $44,600
Annual Father's Day Pow Wow  Williams Lake $8,100
Spring Classic Interior Rodeo 2026 Williams Lake $8,200

 

Contact information

If you have any questions, please reach out to us early as we receive a high volume of requests and do not accept late applications. Please email DestinationEventsProgram@gov.bc.ca