Marketing Initiatives

Description

The Marketing Initiatives program provides up to $20,000 in grant funding (to a maximum of 50% of the project budget) to support new projects that promote or position a community or region to take advantage of opportunities that support economic vitality and diversification. These marketing projects must be new initiatives that stand alone from existing marketing activities.

Projects must demonstrate how they will make a positive economic impact for the local area, target markets beyond the local area, and deliver on specific and measurable outcomes in order to qualify for funding.

Examples of initiatives include:

  • Business attraction 

  • Investment attraction 

  • Resident recruitment 

  • Visitor attraction 

Marketing may include tactics such as:

  • Branding development and evolution

  • Web-based strategies

  • Social media campaigns

  • Wayfinding and other interpretive signage

  • Print advertising campaigns

Funding applications are continuously accepted to this program on a quarterly intake cycle.

Special Requirements

Eligible organizations:

 

Last updated: December 18, 2018