Advertising Standards Canada (ASC) Results and Decisions

Last updated on June 27, 2024

Completed Advertising Standards Canada (ASC) reviews against the Non-partisan Advertising Criteria are published here as they become available.

Completed Advertising Standards Canada (ASC) Reviews:

2024/2025 Fiscal Year: April 1, 2024 - March 31, 2025

2024/2025 Campaigns
Campaign Title Media Type(s) Campaign Start Date  Final Determination
Supports for Substance Use
  • Podcast Live Read Scripts
 2024-04-25 Meets all criteria
Health Care Access
  • Direct Mail
  • Print
 2024-04-04 Meets all criteria
Vulnerable Road User Safety
  • Out-of-Home
  • Radio
  • Digital
 2024-06-03 Meets all criteria
Wildfire Ready
  • Social Media
  • Search
 2024-05-21 Meets all criteria
Drought
  • Print
  • Social Media
  • Radio
  • Digital
 2024-06-03 Meets all criteria
Expand All | Collapse All
 

2023/2024 Fiscal Year: April 1, 2023 - March 31, 2024

2023/2024 Campaigns
Campaign Title Media Type(s) Campaign Start Date  Final Determination
Anti-Vaping- A-Z of Vaping/Youth Vaping Prevention
  • Digital
  • Social
 2023-10-30 Meets all criteria
BC Demographic Survey
  • Print
  • Digital
  • Social Media
  • Search
 2023-06-26 Meets all criteria
BuyBC Love What’s Yours
  • TV
  • Digital
  • BC Lion’s Partnership
 2023-08-07 Meets all criteria
ChildCareBC
  • Print
  • Out-of-Home
  • Digital
  • Social Media
  • Search
 2023-09-18 Meets all criteria
CleanBC
  • TV
  • Out-of-Home
  • Digital
  • Social Media
  • Search
 2023-10-16 Meets all criteria
CleanBC Better Homes - Winter
  • Search
 2024-01-15 Meets all criteria
Drought
  • Print
  • Radio
  • Digital
  • Social Media
 2023-08-01 Meets all criteria
Earthquake Early Warning
  • Digital
  • Print
 2023-03-11 Meets all criteria
Economic Opportunities
  • TV
  • Digital
  • Print
 2024-03-06 Meets all criteria
Health Access – Search
  • Search
 2023-11-10 Meets all criteria
Mental Health and Substance Use – Find What Helps You
  • TV
  • Out-of-Home
  • Radio
  • Digital
  • Search
  • Canucks Partnership

2023-12-11

 Meets all criteria

Mental Health and Substance Use – Youth Drug Prevention and Awareness

  • Out-of-Home
  • Print
  • Digital
 2023-12-11 Meets all criteria
Respiratory Illness Season
  • TV
  • Print
  • Radio
  • Out-of-Home
  • Digital
  • Online Video
  • Social Media
  • Search
 2023-11-03 Meets all criteria
Wildfire Preparedness
  • TV
  • Radio
  • CTN Traffic Updates
  • Partnership with Global TV News
  • Digital
  • Social Media
  • Search
 2023-06-02 Meets all criteria
Wildfire Preparedness – Bans and Alerts
  • Digital
  • Social Media
 2023-06-08 Meets all criteria
HPV Vaccination
  • Digital
  • Social Media
  • Radio
  • Out-of-Home
  • Search
 2024-02-12 Meets all criteria
Intimate Images
  • Social Media
  • Search
  • Out-of-Home
  • Digital
 2024-02-12 Meets all criteria
Health Care Worker Recruitment - BC
  • Print
  • Social Media
  • Out-of-Home
  • Digital
  • Partnership with Global TV
  • Search
 2024-01-16 Meets all criteria
Health Care Worker Recruitment - International
  • Digital
  • Out-of-Home
  • Search
 2024-01-22 Meets all criteria
WorkBC
  • Digital
  • Radio
  • Search
  • Print
  • Out-of-Home
 2024-02-12 Meets all criteria
BC Foster Parents Association and BC Government - Foster Caregiver Recruitment
  • Digital
  • Search
  • Out-of-home
 2024-02-20 Meets all criteria
Speculation and Vacancy Tax
  • Digital
  • Print
  • Social Media
 2024-02-26 Meets all criteria
 

2022/2023 Fiscal Year: April 1, 2022 - March 31, 2023

2022/2023 Campaigns
Campaign Title Media Type(s) Campaign Start Date  Final Determination
Anti-Vaping- A-Z of Vaping/Youth Vaping Prevention
  • Digital
  • Social
 2023-02-13 Meets all criteria
Flu Vaccination – Prevent Serious Illness/Book Flu Shots
  • Radio
  • Cineplex
  • Digital
  • Social
 2022-12-14 Meets all criteria
Sexual Violence Prevention
  • Social
  • Out-of-home
 2022-09-29 Meets all criteria
Stop Overdose BC- Decriminalization/Wellbeing/Addiction is a Health Issue/Substance Use Supports
  • Digital
  • Social
 2023-02-10 Meets all criteria
Buy BC
  • Television
  • Digital
  • Social
 2022-10-03 Meets all criteria
Child Care – Fee Reductions, Age 0-5
  • Television
  • Radio
  • Out-of-home
  • Digital
  • Social
 2022-11-21 Meets all criteria
Speculation Tax – Declare Your Exemption/Register Now
  • Radio
  • Print
  • Social
  • Digital
 2023-02-23 Meets all criteria
StrongerBC - Economic Opportunities/Housing/Healthcare/Skills Training
  • Radi
  • Print
  • Digita
  • Social
 2023-03-13 Meets all criteria
WorkBC - Find Your Path/Get the Skills to Work Here/Find People/Find Jobs
  • Radio
  • Out-of-home
  • Print
  • Digital
  • Social
 2023-02-13 Meets all criteria
COVID-19-Phase VIII/Boosters Give Us a Lift/Vaccines Help Children from Serious Illness/Vaccines Give Us a Lift/Spring Boosters for Seniors/Pediatric Vaccines Now Approved for Kids 6 months to 5 years/Vaccines for Kids 6 months to 5 years Are Here
  • Digital
  • Print
  • Radio
  • Social
 2022-04-08 Meets all criteria
Stop Overdose BC-Anti-Stigma/Empathy
  • Digital
  • Radio
 2022-05-01 Meets all criteria
Wildfire Prevention
  • Digital
  • Radio
  • Social
  • Television
 2022-05-13 Meets all criteria
BC Parks License Plate Program
  • Digital
  • Radio
  • Social
 2022-06-06 Meets all criteria
Wildfire Preparedness
  • Digital
  • Print
  • Radio
 2022-06-20 Meets all criteria
CleanBC Better Homes/Summer
  • Digital
  • Radio
  • Social
 2022-06-27 Meets all criteria
COVID-19-Phase VIIII/Experts Kids Vaccines/Experts Boosters/Get Boosted Get on With Life/Experts Strong Defense/Do It For Others/Benefits/Back in School/Back Indoors
  • Cineplex
  • Digital
  • Print
  • Social
  • Television
 2022-09-05 Meets all criteria
CleanBC/Ecosystems/Economy/Food Security/Jobs
  • Digital
  • Out-of-Home
  • Social
  • Television
 2022-09-19 Meets all criteria
CleanBC Better Homes - Winter
  • Digital
  • Print
  • Social Media
  • TV
 2023-01-16 Meets all criteria
 

2021/2022 Fiscal Year: April 1, 2021 - March 31, 2022

2021/2022 Campaigns
Campaign Title Media Type(s) Campaign Start Date  Final Determination
COVID-19/Phase V - Public Health Orders and Restrictions/Three Steps to Getting the Vaccine/Register When it is Your Turn/Get Together Outside/Now Vaccinating/Find Out if You are Eligible/Variants are a Game Changer/Non-Essential Travel Road Checks/More Than 70% of Cases Are Variants
  • Digital
  • Print
  • Radio
  • Social
 2021-04-01 Meets all criteria
COVID-19/Phase V - Within Reach
  • Digital
  • Social
  • Television
 2021-04-12 Meets all criteria

Anti-Racism -  If You Are Unaware of Privilege/We Can’t Tackle Racism/Anti-Racism Is Not Shame or Blame/Open a Book and Your Mind/
You Can Be Polite and Racist at the Same Time/Racism Can Happen In Everyday Conversations/Don’t Shut Down When You Mess Up/
Open Doors Without Closing Any/Anti-Racism Needs Something From Everybody/There Are Many Steps On The Road/We All Have a Part To Play
  • Digital
  • Print
  • Social
 2021-04-12 Meets all criteria
StrongerBC - The Final Push/Support for Business/Health Care/Infrastructure
  • Digital
  • Social
  • Television
 2021-04-26 Meets all criteria
COVID-19/Phase V - Get Vaccinated/Paid Sick Leave/Youth Get Vaccinated/Need a Reason/Second Dose/Why Get Your Second Dose/Mask Restart/Vaccination is a Game Changer/Everyone is Moving Forward/Keep Wearing Your Mask Indoors/BC's Restart Let's Get Vaxxed
  • Digital
  • Print
  • Radio
  • Social
  • Television
 2021-05-12 Meets all criteria
Wildfire Prevention - Campfire Ban/Air Quality/Donations/Wildfire Supports/Evacuation/Drone Use
  • Digital
  • Radio
  • Social
  • Television
 2021-05-17 Meets all criteria
Stop Overdose BC - Toxic Drugs are Circulating/Buddy Up/Call 811/Get Your Drugs Checked/Stay Safer/Young Adults/Make a Difference
  • Digital
  • Print
  • Radio
  • Social
 2021-07-19 Meets all criteria
COVID-19/Recovery - BuyBC/Love What's Yours
  • Digital
  • Out-of-Home
  • Social
  • Television
 2021-07-19 Meets all criteria
StrongerBC - Paid Sick Leave Workers & Employers/Have Your Say/Answer Our Survey/Better for Business/Worry Less/5 Paid Sick Days/Paid Sick Leave is Here
  • Digital
  • Print
  • Radio
  • Social
 2021-08-16 Meets all criteria
COVID-19/Phase V - Vaxxed for BC/Walk-in Wednesday/Thank you BC/Thank you Front-Line BC/Second Doses/Getting Vaccinated Makes a Difference/The Delta Variant/Not Yet Vaccinated/Vaccine Clinics Now Accepting Walk-Ins/Regional Health Orders/Proof of Vaccination Starts September 13th/Where Will You Need Proof of Vaccination/Indoor Mask Mandate/Back to School K-12/Returning to Post-Secondary School
  • Digital
  • Print
  • Social
 2021-08-17 Meets all criteria
CleanBC Better Homes - Heat Pump Rebates/Beat the Heat/Stay Cool/Home Renovation/Todd Talbot Heat Pumps/Cozy and Cool/What's a Heat Pump/Three Reasons
  • Digital
  • Print
  • Radio
  • Social
  • Television
 2021-08-19 Meets all criteria
COVID-19/Phase VI - Get Your Vaccine Card/How to Get Your Vaccine Card/Three Step Explainer Video/You'll Need This/Now Required/Visiting BC/Mask Mandate/Register Your Kids
  • Digital
  • Print
  • Radio
  • Social
 2021-09-07 Meets all criteria
Anti-Stigma - Stop Stigma/Make a Difference/Does Not Define Me/Harder to Ask/Isolates Our Family/Not a Choice
  • Digital
  • Out-of-Home
  • Radio
  • Social
  • Television
 2021-11-15 Meets all criteria
New Vision for Forests - Our Forest Our Future/Look Up, Look Ahead/Forests Future/Worker Support
  • Digital
  • Print
  • Radio
  • Social
  • Television
 2021-11-29 Meets all criteria
COVID-19/Phase VII - Register Your Kids/Vaccines for Kids: Dr. Henry, Get Kids Vaccinated, Dr. Matthew Chow, Before During and After/Gather Safely/Stay Home/Higher Risk/December Health Order/Omicron Spreading Rapidly/Omicron Need to Know/Closure Relief Grant/COVID-19 Testing Parameters/School Opening Delay/Public Health Orders/What to Expect at a Kids Vaccination Clinic/Omicron Super Spreader/Pregnancy Boosters/Do your Part to Help Slow the Spread of Omicron/COVID-19 Hospital Emergency/Health Orders Extended/Pharmacy Boosters/Boost Your Community/Spring Break Boosters/Free Rapid Tests/Changes to Restrictions
  • Digital
  • Print
  • Radio
  • Social
 2021-12-06 Meets all criteria
BuyBC
  • Digital
  • Print
  • Social
  • Television
 2022-01-24 Meets all criteria
WorkBC - Find Your Place/Find Jobs/Find People/Million Jobs
  • Digital
  • Out-of-Home
  • Print
  • Radio
  • Social
 2022-02-10 Meets all criteria
BC Parks License Plate Program
  • Digital
  • Radio
  • Social
 2022-03-04 Meets all criteria
StrongerBC Economic Priorities - Budget 2022/Child Care/Health Care/Increased Connectivity/Taking Care/Together/New Training Opportunities/Fighting Climate Change/Economic Plan/Skills Training Hub
  • Digital
  • Print
  • Radio
  • Social
  • Television
 2022-03-07 Meets all criteria
 

2020/2021 Fiscal Year: April 1, 2020 - March 31, 2021

2020/2021 Campaigns
Campaign Title Media Type(s) Campaign Start Date Final Determination
COVID-19 / Phase I
  • Digital
  • Print
  • Radio
  • Social
  • Television
 2020-04-01 Meets all criteria
Wildfire Prevention
  • Digital
  • Radio
  • Television
 2020-05-09 Meets all criteria
COVID-19 / Phase II - BC's Restart
  • Digital
  • Print
  • Social
  • Television
 2020-05-22 Meets all criteria
Agriculture Recruitment
  • Digital
  • Social
 2020-06-17 Meets all criteria
COVID-19 / Building BC's Recovery Together
  • Digital
  • Print
  • Radio
  • Social
 2020-06-27 Meets all criteria
Stop Overdose BC / Toxic Drug Supply
  • Digital
  • Out-of-Home
  • Print
  • Radio
  • Social
 2020-07-13 Meets all criteria
COVID-19 / Good Times Guide
  • Digital
  • Social
 2020-07-31 Meets all criteria
COVID-19 / Back to School
  • Digital
  • Radio
  • Social
  • Television
 2020-08-17 Meets all criteria
COVID-19 / BC's Recovery Plan-Health Care Access / Stronger BC
  • Digital
  • Social
  • Television
 2020-09-10 to 2020-09-21 Meets all criteria
COVID-19 / Public Health & Safety Information-Bend it Back / Have a Safer Thanksgiving / Halloween
  • Digital
  • Print
  • Radio
  • Social
 2020-09-28 Meets all criteria
COVID-19 / Phase III / Second Wave / Keep Gatherings Small / Diwali Let in Light / Diwali is a Joyful Time
  • Print
  • Radio
  • Social
 2020-11-04 Meets all criteria
COVID-19 / Phase III / New Rules / Big Impact / Essential Travel / Rule Breakers / Rent Freeze / New Public Health Measures
  • Digital
  • Print
  • Radio
  • Social
  • Television
 2020-11-09 Meets all criteria
COVID-19 / Phase III / Holiday Message
  • Print
  • Social
  • Television
 2020-12-05 Meets all criteria
COVID-19 / Phase III / Celebrate Safely Holiday Ads / Mental Health Support
  • Digital
  • Print
  • Social
 2020-12-10 Meets all criteria
COVID-19 / Phase III / BC Recovery Benefit / Vaccine Rollout / Self Assessment Tools
  • Digital
  • Social
 2020-12-23 Meets all criteria
CLEANBC / BetterHomes Energy Rebates for Heat Pumps / Retrofit
  • Digital
  • Print
  • Social
  • Television
 2021-01-18 Meets all criteria

COVID-19 / Recovery/BC Recovery Grant / Chinese New Year / Online Grant Program
  • Digital
  • Print
  • Social
 2021-01-18 Meets all criteria
COVID-19 / Recovery / BuyBC
  • Digital
  • Out-of-Home
  • Social
  • Television
 2021-01-25 Meets all criteria
ICBC / Enhanced Care 
  • Digital
  • Radio
  • Social
  • Television
 2021-01-25 Meets all criteria
Stop Overdose BC / Mental Health Support
  • Digital
 2021-01-28 Meets all criteria
WorkBC / Search, Apply, Train - Find your place / Job Seekers / Employers
  • Digital
  • Out-of-Home
  • Print
  • Radio
  • Social
 2021-02-01 Meets all criteria
COVID-19 / Phase IV / Marathon / Mental Health Supports / Say NO to Gatherings and Stay Local
  • Digital
  • Print
  • Radio
  • Social
 2021-02-15 Meets all criteria
Anti-Vaping / Clear the Air
  • Digital
 2021-02-15 Meets all criteria
COVID-19 / Phase IV / March Vaccinations / Age is the Biggest Factor / Vaccines Work / Booking your Vaccine Appointment / Keep the Phone Lines Open / You can Help/ Thank you for Your Patience / Seniors Appointments / Spring Break / Stick to the Same Ten Faces
  • Digital
  • Print
  • Radio
  • Social
 2021-03-08 Meets all criteria

Anti-Racism / If You Are Unaware of Privilege / We Can’t Tackle Racism / Anti-Racism Is Not Shame or Blame / Open a Book and Your Mind /
You Can Be Polite and Racist at the Same Time / Racism Can Happen In Everyday Conversations / Don’t Shut Down When You Mess Up /
Open Doors Without Closing Any / Anti-Racism Needs Something From Everybody / There Are Many Steps On The Road / We All Have A Part To Play
  • Digital
  • Print
  • Social
 2021-03-18 Meets all criteria
 

2019/2020 Fiscal Year: April 1, 2019 - March 31, 2020

2019/2020 Campaigns

Campaign Title

 Media Type(s) Campaign Start Date Final Determination

Wildfire Prevention
  • Radio
  • Television
  • Digital
  • Social
  • Print
 2019-05-13 Meets all criteria
CleanBC / Better Homes Summer
  • Television
  • Digital
  • Social
  • Collateral Material
 2019-05-27 Meets all criteria
Residential Tenancy / Action for Renters
  • Television
  • Digital
  • Social
 2019-06-03 Meets all criteria
Overdose / Anti-Stigma
  • Digital
  • Print
  • Radio
  • Social
 2019-06-26 Meets all criteria
BuyBC
  • Print
  • Digital
  • Out-of-Home
  • Social
 2019-06-30 Meets all criteria
CleanBC / Go Electric
  • Digital
  • Television
 2019-09-16 Meets all criteria
Cannabis / Drug Affected Driving
  • Radio
  • Television
  • Digital
 2019-09-30 Meets all criteria
Childcare
  • Television
  • Digital
  • Social
  • Print
 2019-11-04 Meets all criteria
ERASE
  • Digital
  • Out-of-Home
  • Social
  • Collateral Material
 2019-11-07 Meets all criteria
Overdose / Courageous Conversations
  • Digital
  • Collateral Material
  • Radio
  • Print
 2019-12-02 Meets all criteria
Cannabis / Safe Storage / Safe Use / Buy Legal
  • Digital
 2019-12-20 Meets all criteria
WorkBC / Right for You
  • Digital
  • Out-of-Home
  • Print
  • Radio
  • Social
  • Collateral Material

2020-02-03

Meets all criteria

Autoplan Care Enhancements
  • Digital
  • Print
  • Radio
  • Television
 2020-02-08 Meets all criteria
CleanBC / Better Homes Winter
  • Digital
  • Collateral Material
 2020-02-14 Meets all criteria
Economic Opportunities / Stronger BC
  • Digital
  • Television
 2020-03-01 Meets all criteria
Speculation and Vacancy Tax
  • Digital
  • Print
  • Radio
 2020-03-09 Meets all criteria