Advertising Standards Canada (ASC) Results and Decisions

Last updated on March 6, 2024

Completed Advertising Standards Canada (ASC) reviews against the Non-partisan Advertising Criteria are published here as they become available.

Completed Advertising Standards Canada (ASC) Reviews:

2023/2024 Fiscal Year: April 1, 2023 - March 31, 2024

**2023/24 Campaigns**
Campaign Title	Media Type(s)	Campaign Start Date	Final Determination
Anti-Vaping- A-Z of Vaping/Youth Vaping Prevention	Digital Social	2023-10-30	Meets all criteria
BC Demographic Survey	Print Digital Social Media Search	2023-06-26	Meets all criteria
BuyBC Love What’s Yours	TV Digital BC Lion’s Partnership	2023-08-07	Meets all criteria
ChildCareBC	Print Out-of-Home Digital Social Media Search	2023-09-18	Meets all criteria
CleanBC	TV Out-of-Home Digital Social Media Search	2023-10-16	Meets all criteria
CleanBC Better Homes - Winter	Search	2024-01-15	Meets all criteria
Drought	Print Radio Digital Social Media	2023-08-01	Meets all criteria
Health Access – Search	Search	2023-11-10	Meets all criteria
Mental Health and Substance Use – Find What Helps You	TV Out-of-Home Radio Digital Search Canucks Partnership	2023-12-11	Meets all criteria
Mental Health and Substance Use – Youth Drug Prevention and Awareness	Out-of-Home Print Digital	2023-12-11	Meets all criteria
Respiratory Illness Season	TV Print Radio Out-of-Home Digital Online Video Social Media Search	2023-11-03	Meets all criteria
Wildfire Preparedness	TV Radio CTN Traffic Updates Partnership with Global TV News Digital Social Media Search	2023-06-02	Meets all criteria
Wildfire Preparedness – Bans and Alerts	Digital Social Media	2023-06-08	Meets all criteria
HPV Vaccination	Digital Social Media Radio Out-of-Home Search	2024-02-12	Meets all criteria
Intimate Images	Social Media Search Out-of-Home Digital	2024-02-12	Meets all criteria
Health Care Worker Recruitment - BC	Print Social Media Out-of-Home Digital Partnership with Global TV Search	2024-01-16	Meets all criteria
Health Care Worker Recruitment - International	Digital Out-of-Home Search	2024-01-22	Meets all criteria
WorkBC	Digital Radio Search Print Out-of-Home	2024-02-12	Meets all criteria
BC Foster Parents Association and BC Government - Foster Caregiver Recruitment	Digital Search Out-of-home	2024-02-20	Meets all criteria
Speculation and Vacancy Tax	Digital Print Social Media	2024-02-26	Meets all criteria

2022/2023 Fiscal Year: April 1, 2022 - March 31, 2023

**2022/23 Campaigns**
Campaign Title	Media Type(s)	Campaign Start Date	Final Determination
Anti-Vaping- A-Z of Vaping/Youth Vaping Prevention	Digital Social	2023-02-13	Meets all criteria
Flu Vaccination – Prevent Serious Illness/Book Flu Shots	Radio Cineplex Digital Social	2022-12-14	Meets all criteria
Sexual Violence Prevention	Social Out-of-home	2022-09-29	Meets all criteria
Stop Overdose BC- Decriminalization/Wellbeing/Addiction is a Health Issue/Substance Use Supports	Digital Social	2023-02-10	Meets all criteria
Buy BC	Television Digital Social	2022-10-03	Meets all criteria
Child Care – Fee Reductions, Age 0-5	Television Radio Out-of-home Digital Social	2022-11-21	Meets all criteria
Speculation Tax – Declare Your Exemption/Register Now	Radio Print Social Digital	2023-02-23	Meets all criteria
StrongerBC - Economic Opportunities/Housing/Healthcare/Skills Training	Radi Print Digita Social	2023-03-13	Meets all criteria
WorkBC - Find Your Path/Get the Skills to Work Here/Find People/Find Jobs	Radio Out-of-home Print Digital Social	2023-02-13	Meets all criteria
COVID-19-Phase VIII/Boosters Give Us a Lift/Vaccines Help Children from Serious Illness/Vaccines Give Us a Lift/Spring Boosters for Seniors/Pediatric Vaccines Now Approved for Kids 6 months to 5 years/Vaccines for Kids 6 months to 5 years Are Here	Digital Print Radio Social	2022-04-08	Meets all criteria
Stop Overdose BC-Anti-Stigma/Empathy	Digital Radio	2022-05-01	Meets all criteria
Wildfire Prevention	Digital Radio Social Television	2022-05-13	Meets all criteria
BC Parks License Plate Program	Digital Radio Social	2022-06-06	Meets all criteria
Wildfire Preparedness	Digital Print Radio	2022-06-20	Meets all criteria
CleanBC Better Homes/Summer	Digital Radio Social	2022-06-27	Meets all criteria
COVID-19-Phase VIIII/Experts Kids Vaccines/Experts Boosters/Get Boosted Get on With Life/Experts Strong Defense/Do It For Others/Benefits/Back in School/Back Indoors	Cineplex Digital Print Social Television	2022-09-05	Meets all criteria
CleanBC/Ecosystems/Economy/Food Security/Jobs	Digital Out-of-Home Social Television	2022-09-19	Meets all criteria
CleanBC Better Homes - Winter	Digital Print Social Media TV	2023-01-16	Meets all criteria

2021/2022 Fiscal Year: April 1, 2021 - March 31, 2022

**2021/22 Campaigns**
Campaign Title	Media Type(s)	Campaign Start Date	Final Determination
COVID-19/Phase V - Public Health Orders and Restrictions/Three Steps to Getting the Vaccine/Register When it is Your Turn/Get Together Outside/Now Vaccinating/Find Out if You are Eligible/Variants are a Game Changer/Non-Essential Travel Road Checks/More Than 70% of Cases Are Variants	Digital Print Radio Social	2021-04-01	Meets all criteria
COVID-19/Phase V - Within Reach	Digital Social Television	2021-04-12	Meets all criteria
Anti-Racism - If You Are Unaware of Privilege/We Can’t Tackle Racism/Anti-Racism Is Not Shame or Blame/Open a Book and Your Mind/ You Can Be Polite and Racist at the Same Time/Racism Can Happen In Everyday Conversations/Don’t Shut Down When You Mess Up/ Open Doors Without Closing Any/Anti-Racism Needs Something From Everybody/There Are Many Steps On The Road/We All Have a Part To Play	Digital Print Social	2021-04-12	Meets all criteria
StrongerBC - The Final Push/Support for Business/Health Care/Infrastructure	Digital Social Television	2021-04-26	Meets all criteria
COVID-19/Phase V - Get Vaccinated/Paid Sick Leave/Youth Get Vaccinated/Need a Reason/Second Dose/Why Get Your Second Dose/Mask Restart/Vaccination is a Game Changer/Everyone is Moving Forward/Keep Wearing Your Mask Indoors/BC's Restart Let's Get Vaxxed	Digital Print Radio Social Television	2021-05-12	Meets all criteria
Wildfire Prevention - Campfire Ban/Air Quality/Donations/Wildfire Supports/Evacuation/Drone Use	Digital Radio Social Television	2021-05-17	Meets all criteria
Stop Overdose BC - Toxic Drugs are Circulating/Buddy Up/Call 811/Get Your Drugs Checked/Stay Safer/Young Adults/Make a Difference	Digital Print Radio Social	2021-07-19	Meets all criteria
COVID-19/Recovery - BuyBC/Love What's Yours	Digital Out-of-Home Social Television	2021-07-19	Meets all criteria
StrongerBC - Paid Sick Leave Workers & Employers/Have Your Say/Answer Our Survey/Better for Business/Worry Less/5 Paid Sick Days/Paid Sick Leave is Here	Digital Print Radio Social	2021-08-16	Meets all criteria
COVID-19/Phase V - Vaxxed for BC/Walk-in Wednesday/Thank you BC/Thank you Front-Line BC/Second Doses/Getting Vaccinated Makes a Difference/The Delta Variant/Not Yet Vaccinated/Vaccine Clinics Now Accepting Walk-Ins/Regional Health Orders/Proof of Vaccination Starts September 13th/Where Will You Need Proof of Vaccination/Indoor Mask Mandate/Back to School K-12/Returning to Post-Secondary School	Digital Print Social	2021-08-17	Meets all criteria
CleanBC Better Homes - Heat Pump Rebates/Beat the Heat/Stay Cool/Home Renovation/Todd Talbot Heat Pumps/Cozy and Cool/What's a Heat Pump/Three Reasons	Digital Print Radio Social Television	2021-08-19	Meets all criteria
COVID-19/Phase VI - Get Your Vaccine Card/How to Get Your Vaccine Card/Three Step Explainer Video/You'll Need This/Now Required/Visiting BC/Mask Mandate/Register Your Kids	Digital Print Radio Social	2021-09-07	Meets all criteria
Anti-Stigma - Stop Stigma/Make a Difference/Does Not Define Me/Harder to Ask/Isolates Our Family/Not a Choice	Digital Out-of-Home Radio Social Television	2021-11-15	Meets all criteria
New Vision for Forests - Our Forest Our Future/Look Up, Look Ahead/Forests Future/Worker Support	Digital Print Radio Social Television	2021-11-29	Meets all criteria
COVID-19/Phase VII - Register Your Kids/Vaccines for Kids: Dr. Henry, Get Kids Vaccinated, Dr. Matthew Chow, Before During and After/Gather Safely/Stay Home/Higher Risk/December Health Order/Omicron Spreading Rapidly/Omicron Need to Know/Closure Relief Grant/COVID-19 Testing Parameters/School Opening Delay/Public Health Orders/What to Expect at a Kids Vaccination Clinic/Omicron Super Spreader/Pregnancy Boosters/Do your Part to Help Slow the Spread of Omicron/COVID-19 Hospital Emergency/Health Orders Extended/Pharmacy Boosters/Boost Your Community/Spring Break Boosters/Free Rapid Tests/Changes to Restrictions	Digital Print Radio Social	2021-12-06	Meets all criteria
BuyBC	Digital Print Social Television	2022-01-24	Meets all criteria
WorkBC - Find Your Place/Find Jobs/Find People/Million Jobs	Digital Out-of-Home Print Radio Social	2022-02-10	Meets all criteria
BC Parks License Plate Program	Digital Radio Social	2022-03-04	Meets all criteria
StrongerBC Economic Priorities - Budget 2022/Child Care/Health Care/Increased Connectivity/Taking Care/Together/New Training Opportunities/Fighting Climate Change/Economic Plan/Skills Training Hub	Digital Print Radio Social Television	2022-03-07	Meets all criteria

2020/2021 Fiscal Year: April 1, 2020 - March 31, 2021

**2020/2021 Campaigns**
Campaign Title	Media Type(s)	Campaign Start Date	Final Determination
COVID-19 / Phase I	Digital Print Radio Social Television	2020-04-01	Meets all criteria
Wildfire Prevention	Digital Radio Television	2020-05-09	Meets all criteria
COVID-19 / Phase II - BC's Restart	Digital Print Social Television	2020-05-22	Meets all criteria
Agriculture Recruitment	Digital Social	2020-06-17	Meets all criteria
COVID-19 / Building BC's Recovery Together	Digital Print Radio Social	2020-06-27	Meets all criteria
Stop Overdose BC / Toxic Drug Supply	Digital Out-of-Home Print Radio Social	2020-07-13	Meets all criteria
COVID-19 / Good Times Guide	Digital Social	2020-07-31	Meets all criteria
COVID-19 / Back to School	Digital Radio Social Television	2020-08-17	Meets all criteria
COVID-19 / BC's Recovery Plan-Health Care Access / Stronger BC	Digital Social Television	2020-09-10 to 2020-09-21	Meets all criteria
COVID-19 / Public Health & Safety Information-Bend it Back / Have a Safer Thanksgiving / Halloween	Digital Print Radio Social	2020-09-28	Meets all criteria
COVID-19 / Phase III / Second Wave / Keep Gatherings Small / Diwali Let in Light / Diwali is a Joyful Time	Print Radio Social	2020-11-04	Meets all criteria
COVID-19 / Phase III / New Rules / Big Impact / Essential Travel / Rule Breakers / Rent Freeze / New Public Health Measures	Digital Print Radio Social Television	2020-11-09	Meets all criteria
COVID-19 / Phase III / Holiday Message	Print Social Television	2020-12-05	Meets all criteria
COVID-19 / Phase III / Celebrate Safely Holiday Ads / Mental Health Support	Digital Print Social	2020-12-10	Meets all criteria
COVID-19 / Phase III / BC Recovery Benefit / Vaccine Rollout / Self Assessment Tools	Digital Social	2020-12-23	Meets all criteria
CLEANBC / BetterHomes Energy Rebates for Heat Pumps / Retrofit	Digital Print Social Television	2021-01-18	Meets all criteria
COVID-19 / Recovery/BC Recovery Grant / Chinese New Year / Online Grant Program	Digital Print Social	2021-01-18	Meets all criteria
COVID-19 / Recovery / BuyBC	Digital Out-of-Home Social Television	2021-01-25	Meets all criteria
ICBC / Enhanced Care	Digital Radio Social Television	2021-01-25	Meets all criteria
Stop Overdose BC / Mental Health Support	Digital	2021-01-28	Meets all criteria
WorkBC / Search, Apply, Train - Find your place / Job Seekers / Employers	Digital Out-of-Home Print Radio Social	2021-02-01	Meets all criteria
COVID-19 / Phase IV / Marathon / Mental Health Supports / Say NO to Gatherings and Stay Local	Digital Print Radio Social	2021-02-15	Meets all criteria
Anti-Vaping / Clear the Air	Digital	2021-02-15	Meets all criteria
COVID-19 / Phase IV / March Vaccinations / Age is the Biggest Factor / Vaccines Work / Booking your Vaccine Appointment / Keep the Phone Lines Open / You can Help/ Thank you for Your Patience / Seniors Appointments / Spring Break / Stick to the Same Ten Faces	Digital Print Radio Social	2021-03-08	Meets all criteria
Anti-Racism / If You Are Unaware of Privilege / We Can’t Tackle Racism / Anti-Racism Is Not Shame or Blame / Open a Book and Your Mind / You Can Be Polite and Racist at the Same Time / Racism Can Happen In Everyday Conversations / Don’t Shut Down When You Mess Up / Open Doors Without Closing Any / Anti-Racism Needs Something From Everybody / There Are Many Steps On The Road / We All Have A Part To Play	Digital Print Social	2021-03-18	Meets all criteria

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2019/2020 Fiscal Year: April 1, 2019 - March 31, 2020

**2019/2020 Campaigns**
Campaign Title	Media Type(s)	Campaign Start Date	Final Determination
Wildfire Prevention	Radio Television Digital Social Print	2019-05-13	Meets all criteria
CleanBC / Better Homes Summer	Television Digital Social Collateral Material	2019-05-27	Meets all criteria
Residential Tenancy / Action for Renters	Television Digital Social	2019-06-03	Meets all criteria
Overdose / Anti-Stigma	Digital Print Radio Social	2019-06-26	Meets all criteria
BuyBC	Print Digital Out-of-Home Social	2019-06-30	Meets all criteria
CleanBC / Go Electric	Digital Television	2019-09-16	Meets all criteria
Cannabis / Drug Affected Driving	Radio Television Digital	2019-09-30	Meets all criteria
Childcare	Television Digital Social Print	2019-11-04	Meets all criteria
ERASE	Digital Out-of-Home Social Collateral Material	2019-11-07	Meets all criteria
Overdose / Courageous Conversations	Digital Collateral Material Radio Print	2019-12-02	Meets all criteria
Cannabis / Safe Storage / Safe Use / Buy Legal	Digital	2019-12-20	Meets all criteria
WorkBC / Right for You	Digital Out-of-Home Print Radio Social Collateral Material	2020-02-03	Meets all criteria
Autoplan Care Enhancements	Digital Print Radio Television	2020-02-08	Meets all criteria
CleanBC / Better Homes Winter	Digital Collateral Material	2020-02-14	Meets all criteria
Economic Opportunities / Stronger BC	Digital Television	2020-03-01	Meets all criteria
Speculation and Vacancy Tax	Digital Print Radio	2020-03-09	Meets all criteria

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The B.C. Public Service acknowledges the territories of First Nations around B.C. and is grateful to carry out our work on these lands. We acknowledge the rights, interests, priorities, and concerns of all Indigenous Peoples - First Nations, Métis, and Inuit - respecting and acknowledging their distinct cultures, histories, rights, laws, and governments.