About Provincial Academic Detailing (PAD)
The PAD service is funded by the Ministry of Health’s Medical Beneficiary & Pharmaceutical Services Division. This funding is provided to B.C.'s regional health authorities enabling the service to be available free-of-charge to physicians and other health care professionals.
Academic detailing sessions provide objective, balanced, evidence-informed drug information on the best prescribing practices. Each academic detailing topic meets the accreditation criteria of the College of Family Physicians of Canada for 1.0 or 2.0 Mainpro+ credits.
Sessions are usually 30-45 minutes long and are arranged at a time that is convenient for the physician.
Sessions are usually held in the physician's office, but can be arranged at another location or conducted via Web conferencing.
The PAD service conducts ongoing evaluations to demonstrate the value of academic detailing for patients and for the B.C. health care system.