Destination Development

Destination development is the strategic planning and advancement of defined areas to support the evolution of desirable destinations for travellers, with a sole focus on the supply side of tourism, by providing compelling experiences, quality infrastructure, and remarkable services to entice repeat visitation.


Destination BC and the Ministry of Tourism, Arts and Culture, in partnership with Indigenous Tourism BC and the Regional Destination Marketing Organizations are leading destination development planning across the province to support the ongoing viability of BC’s tourism sector. Through the development of multiple 10-year destination development strategies, the program aims to establish BC as a world-class tourism destination which offers remarkable products and experiences that are authentic, driven by visitor demand, and exceed expectations.

For more information about the program or to access copies of the plans visit Destination BC's Destination Development page.

Additional Tourism Planning Resources

A tourism plan provides a picture of the overall vision and economic goals of a destination, and provides a roadmap for the years ahead.

Ideally a tourism plan should encompass three to five years and be flexible enough to take new and unexpected opportunities into consideration during implementation. The following information will assist you to:

Tourism Business Resources

Over 90% of tourism businesses are small businesses with less than 50 employees. Small Business BC is a premiere resource centre and a champion for British Columbia small businesses. Read this article about Strategies to Start and Grow a Tourism Business.

Explore Destination BC's Learning Centre to find tools and resources to elevate your tourism businesses.