The team will work with stakeholders to explore and generate new opportunities based on research from the Discovery phase. These opportunities will later be prototyped and tested.
Session 1: Review Research & Frame Challenge
- Brief participants
- Start the first session by briefing the workshop participants on all the work that has been done to date.
- Summarize insights
- Summarize the team’s insights from the Discovery phase so there is a shared understanding of the research findings. Present any artifacts that were created such as personas, empathy maps, journey maps, or business model canvas etc.
- Pose a challenge statement
- Using the insights, define a challenge statement that will set the direction for the rest of the opportunity sessions. Refine the statement together so that it’s clear what the group is going to focus on, without suggesting a solution. An example challenge statement might be “How might we help reduce the need for arbitration services in British Columbia?"
- Close the session
- Close the session by inviting participants to spend some time on their own thinking about new ideas to address the challenge.
Session 2: New Opportunities
This session is about generating new ideas that are grounded in research.
- Recap the project brief
- Review the work that was completed in the last workshop and remind participants of what the original brief is about.
- Generate ideas
- Use the challenge statement and invite participants to list ideas on how they can meet the challenge on their own. This individual work will typically take 15-45 minutes, depending on how prepared participants are. Encourage volume and speed before editing ideas for quality. Consider using simple visual thinking to help express ideas. Having participants sketch their ideas taps into new ways of thinking beyond written work and verbal discussion.
- Pair up
- Pair participants to share ideas with each other and ask them to capture any new opportunities. As they share their ideas they will also need to start to explain them further. A quick visual sketch and a couple more sentences can be added to individual work.
- Work in groups
- Bring the pairs into groups. Capture every idea into a group opportunity log that will later be merged with the overall tracking of opportunities. Depending on the group, it may be helpful to have a facilitator at each table.
- Shift to co-designing
- Share ideas
- Have groups share an overview of their ideas. Capture the ideas from the day and merge them into the overall opportunity log.
Session 3: Focusing & Prioritizing
This workshop shifts from generating ideas to narrowing them down.
- Put up the opportunities from the last session onto a wall
- Cluster opportunities
- Start by clustering opportunities as a group. Have everyone work in parallel, create groups of related opportunities and merge identical ones into one sticky note. Have people describe the clusters they are creating. Label the clusters with overall titles. Take photos of the groupings for later reference
- Discuss shared value
- To look at shared value, work through the clusters, placing them on a large 2x2 matrix of high or low value for the citizen or stakeholder and high or low value for government. What are the opportunities that the group sees as high value for both?
- Discuss shared impact
- Take the highest value opportunities and create another 2x2 grid, looking at high/low impact and high/low effort to implement. What are the ideas that are high impact and low effort? What are the risks of both acting and not acting on a specific opportunity? Are there other ideas that may be worth high effort because they will have high impact?
- Choosing opportunities to move forward
- Discuss which options resonate with the group and the core team. Keep in mind the outcomes that the team is working towards. Use the challenge statement developed earlier to focus the vision of the team. Select the most promising opportunities for further exploration through mapping, blueprinting and prototyping.
Session 4: Mapping, Storytelling & Sharing
This session is about adding detail to select opportunities and preparing the team for blueprinting and prototyping.
- Form groups
- Form into groups and assign one or more opportunities to each group.
- Build out details
- Have groups build out detail about the opportunity by storyboarding and discussion.
- Map the journey
- Capture a high-level journey map for each opportunity, including the major steps and activities.
- Share the story of each opportunity and identify possibilities for prototyping or further exploration.