Surveys
Surveys are a quantitative research method used to gather information from a particular group of people about their preferences and experiences. Surveys contain a set of questions that respondents can fill out online, through the mail, or in person. This information helps researchers understand how people think about a particular topic, and can provide more backing to your qualitative research findings.
Steps
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Establish the aim of your research. If you have too broad of a topic you might ask too many questions. If your aim is too narrow you might miss valuable information.
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Determine your demographic. Choose a group of participants that will provide quality and accurate responses to your questions.
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Figure out how many responses you need to get strong data that you can confidently analyze.
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Write your survey questions
- Distribute your questions through the appropriate channel(s) for your demographic. ie. online, mail, in-person.
Tips
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Contact BC Stats to conduct a survey for your service
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Keep in mind that what people say may not be how they behave or what they need.
- Use survey data to back up findings from qualitative research.