Surveys are a quantitative research method used to gather information from a particular group of people about their preferences and experiences. Surveys contain a set of questions that respondents can fill out online, through the mail, or in person. This information helps researchers understand how people think about a particular topic, and can provide more backing to your qualitative research findings.
Establish the aim of your research. If you have too broad of a topic you might ask too many questions. If your aim is too narrow you might miss valuable information.
Determine your demographic. Choose a group of participants that will provide quality and accurate responses to your questions.
Figure out how many responses you need to get strong data that you can confidently analyze.
Write your survey questions
- Distribute your questions through the appropriate channel(s) for your demographic. ie. online, mail, in-person.
Contact BC Stats to conduct a survey for your service
Keep in mind that what people say may not be how they behave or what they need.
- Use survey data to back up findings from qualitative research.