Heuristic Evaluation

A heuristic evaluation is an assessment of a website or service based on a set of guidelines. This is a quick way to improve usability or the service experience by identifying common design problems without investing in extensive user research.


  1. Choose a set of guidelines to use for evaluation. (ie. Norman’s Usability Heuristics, Service Heuristics)

  2. Evaluate the pages of the website or service using each guideline one at a time.

  3. Capture your notes in a document and provide rationale as to why something doesn’t meet the identified standard.

  4. Repeat this process with a few other people to ensure a majority of the usability issues are identified and agreed upon.