Storytelling & Storyboards


Storytelling supports the exploration of a service idea by explaining the journey, illustrating the solution as it unfolds. This helps communicate the idea to the team through the power of story, and prepares the team with the first sketches for the storyboard.


Storyboarding is an effective and inexpensive way to capture, relate, and explore experiences in the design process, illustrating touchpoints and relationships for the user throughout a service. These stories take on life through the incorporation of personas to explain how the service addresses real user needs