Design the Box
Design the Box is an exercise where participants actually create a product box to represent the vision for a service. Participants are asked to imagine that their service is sold in a box on a retail shelf. This can help clarify the vision by creating that box and filling out common product packaging information.
Design the Box creates a structured set of constraints that helps a group focus on the essential elements of a project or strategy. The box also provides a concrete, tangible representation of what a project or strategy is about.
- Have participants work in small groups using the supplied Design the Box template (5.9KB PDF) on 11x17 paper
- Give it a name
- Give it a tagline: what is the service about in one sentence?
- What are the top three benefits someone gets from using this service?
- What are other benefits, features or functions?
- What would be the testimonial or quote from a delighted future user?
- Can you show a sketch, photo or screenshot of the service in action?
- What are the requirements to access the service?
- Think about requirements for users, such as specific qualifications.
- Think about requirements for your own team, like office hours or mobile network connections.
- Share the boxes with the whole group. Consider iterating and consolidating so that there is agreement on one final box.
- Optional: Create a high-fidelity version of the box using Photoshop, or use an actual physical box.