Card Sorting

Card sorting is a method to help design the navigation or information architecture of your website. To understand what content goes where, card sorting has participants group cards together based on their own knowledge. After multiple sorting activities, your team will see how users group content together and what labels they give to those groups. This information can inform how you structure your navigation or information architecture.


  1. Write or print the main content of your website’s pages on separate cards

  2. Spread the cards out on a table in a random order

  3. Ask participants to group similar content together and give it a label

  4. If you are doing a closed card sort (you already have the labels), ask participants to group the content under these labels.

  5. Repeat this exercise with multiple users to see commonalities and differences between users.