Roles

The Citizen Engagement team is mandated to be involved in all public engagement projects as outlined in Communications and Public Engagement Core Policy. It might be helpful to understand that Government Communications and Public Engagement (GCPE) has several teams all with different roles.

The Citizen Engagement team in most cases will:

  • Lead and help design the engagement
  • Create the project plan
  • Negotiate the budget and partnership agreement
  • Manage access to vendors available through GCPE's Corporate Supply Agreement
  • Get approval from the Joint Working Group on URLs
  • Help to gather approvals
  • Get sign off on the privacy impact assessment
  • Set up the engagement tool (for example online discussion, feedback form etc.)
  • Liaise with GCPE graphics department, social media team and the marketing department
  • Post and tweet through govTogetherBC
  • Support ministers with social media content (if needed or in tandem with GCPE Shops)
  • Moderate comments from citizens and export data for review
  • Provide weekly engagement results
  • Prepare a final theme report and do a preliminary analysis on the comments received
  • Close and archive the web content
  • Prepare the Lessons Learned

The Ministry GCPE Communications Shop will have an integral role in a public engagement:

  • Take part in planning meetings as needed
  • Coordinate approvals from the Minister’s Office
  • Find opportunities to promote the engagement
  • Lead and arrange any media events and news releases
  • Identify risks and issues, and manage responses to the media
  • Sign-off on all public facing materials related to the engagement, including website content
  • Sign-off the engagement plan
  • Take part in the Lessons Learned

The GCPE Graphics Department will prepare the graphics, infographics and social media graphics for the engagement in coordination with the Citizen Engagement team, and Ministry GCPE shops.

The GCPE Marketing team will be involved in an engagement if there is any paid advertising (print, radio or social media).

The GCPE Social Media team are informed of all engagements so that they can help to promote through government social media channels.

The Ministry's role in a public engagement includes:

  • Participate in planning meetings
  • Secure budget and resources
  • Provide subject matter expertise
  • Identify audience and stakeholders
  • Assist to facilitate approvals from the Minister and Minister’s Office
  • Identify proactive communications opportunities to promote
  • Identify risks and issues
  • Feedback analysis
  • Policy development and implementation
  • Assist to draft publicly facing materials related to the engagement, including web site content
  • Assist to manage any issues that come up during the engagement
  • Participate in the Lessons Learned