Behavioural Insights in B.C.

The BC Behavioural Insights Group (BC BIG) is a unit within the BC Public Service Agency that applies behavioural science to complex public policy challenges. BC BIG works collaboratively with ministries across government to co-design citizen-centred policy solutions that are rooted in an understanding of human behaviour. Learn about our work.

The insights and methods of behavioural science have been used in a variety of policy areas such as:

  • Charitable giving
  • Energy conservation
  • Mental health and addictions
  • Poverty reduction
  • Employment 
  • Road safety
  • Taxation
  • And more!