Use headings to break up text and make pages easier to scan.

Types of Headings

Topic headings describe the content in a section.

  • BC Public Service Coaches

Question headings let users know they will find an answer to a question.

  • How Do I Get Involved?

Statement headings let users know they will learn how to do something.

  • How to Use This Guide

Formatting Headings

Keep H1 and H2 headings accurate and concise. 

  • Instead of “Apply” write “Apply for Medical Insurance”

Format headings in order: H1, H2, H3, H4. Do not skip from H2 to H4.

Use an ampersand (&) in place of "and" in headings.

Never link headings that have more than three words, and only link H3 or H4 formatted headings.

Never format headings with bold or italics. H tags include formatting.

Don't add spaces above, below or before heading text.

Title or Sentence Case

Use title case for H1 and H2 headings and headings in right-column boxes. Capitalize all words except

  • Prepositions (in, on)
  • Coordinating conjunctions (and, but, or) of less than four letters
  • Articles (a, an, the)

Words that remain lower case include

  • a, by, or, an, for, the, and, in, to, at, of, up, but, on

Use sentence case for H3 and H4 headings unless headings are three words or less and linked.

Capitalize the first word and proper nouns.

[H1] Aboriginal Justice

[H2] Justice B.C. Services

[H3] Custody, sentencing & corrections support

[H3] Adult offender corrections support

[H4] How do you apply for support?

If the heading contains a hyphenated word, only capitalize the first part.

  • Post-secondary Education

Page Titles

Accurate and descriptive page titles are crucial to content quality and search results.

Ensure title text is specific and related to the content on the page.

CMS Lite formats page titles as Heading 1 (H1). 

Use title case for page title text, and limit titles to six or fewer words.

See the Search Optimization Guide for more information.