Audience

Understand your audience to develop useful, relevant content.

For all British Columbians

Gov.bc.ca is the main government website of the province of British Columbia. It exists to help British Columbians find and understand government services and information.

All content on gov.bc.ca must be accurate, accessible, easy to understand, and relevant, and never promotional, persuasive, or politicized. 

All content on gov.bc.ca must also be written in plain language and formatted to align with the B.C. government Web Style Guide.

Know Your Audience

Research your audience to find out who they are and what they need to do.

Use language your audience is comfortable with. Remember, for some English is a second language. All audiences appreciate clarity, so always write in plain language.

Mixing materials for different audiences is confusing. Address individual audiences separately, in separate sections, paragraphs or pages.

If you don't know the purpose of your content, your audience won't either. Ask yourself

  • Who is the audience?
  • What does the audience need to know?
  • What questions will the audience have?
  • What problem is the audience trying to solve?
  • Does the content provide a solution, and how?

Scanning

People scan webpages to find information that's relevant to them.

By using headings, short sentences and paragraphs, and lists, you can help readers quickly find what they're looking for on any device. 

To develop web pages that are clear, concise, and easy to scan, follow the Plain Language Guide when developing or updating your content.