Understand your audience to develop useful, relevant content.

British Columbians go to to find the information and services they need. They expect the content to be accurate, easy to understand, relevant and non-political.

Know Your Audience

Research your audience to find out who they are and what they need to do.

Use language your audience is comfortable with. Remember, for some English is a second language. All audiences appreciate clarity, so always write in plain language.

Mixing materials for different audiences is confusing. Address individual audiences separately, in separate sections, paragraphs or pages.

If you don't know the purpose of your content, your audience won't either. Ask yourself

  • Who is the audience?
  • What does the audience need to know?
  • What questions will the audience have?
  • What problem is the audience trying to solve?
  • Does the content provide a solution, and how?


Most people quickly scan webpages and only read relevant information.

Use clear headings, concise paragraphs and bulleted or numbered lists to help readers scan web pages quickly.

Write, edit and organize your pages so they're easy for readers to scan.