Inventory and audit

Inventories and audits help govern and manage content.

Content inventory

A content inventory identifies the documents and files that comprise a content collection.

It reveals missing or duplicate content, and can be a simple spreadsheet.

Content inventories capture details about content such as

  • Page title
  • Current URL
  • File type (HTML, PDF etc.)
  • Content type (policy, service, etc.)
  • Content owner/publisher
  • Audience
  • Publish/Update/Removal dates

Content inventories help track and organize small to medium content collections.

Large-scale content collections require automated solutions.

Content audit

During an audit, content collections are checked for accuracy, errors, duplication and relevance.

Audits help eliminate redundant, outdated, and trivial (ROT) content. ROT is content that no longer serves an audience and can be deleted or archived.

Audit content to verify

  • Amount - is there the right amount of content for the topic? Is the topic easy to understand?
  • Audience - should it be rewritten to include more audiences? Is it meeting the audience’s needs?
  • Accuracy - are there errors, omissions, or inaccurate information?
  • Date - is content outdated, relevant and useful?
  • Priority - is the most important information present? Is higher priority content easy to find?


Content inventories are usually performed at the beginning of content projects.

Content audits are performed regularly. The frequency is determined by how often the topic, service or concept changes.

Low impact content can be audited less often, but high impact content may need to be audited frequently.

Writing for the Web

Writing for the Web is the strategy for content.