Understand content governance to better manage content lifecycles. 

Content governance has three elements:

  • Identifying ownership and roles
  • Creating a content lifecycle
  • Using guides and standards


On any web project, know who does what. You may be responsible for more than one role:

  • Owner - approves, edits, rejects, decommissions and archives content
  • Writer - interviews  and drafts content
  • Editor -  upholds B.C. government standards
  • Publisher - publishes approved content

Document roles by listing pages, names and jobs in a spreadsheet.


Web content has a lifecycle: creation, relevance and obsolescence. When you plan and govern the lifecycle, you eliminate redundant, outdated and trivial content. This is known as ROT.

Follow this approach for your content lifecycle:

  1. Collect - gather, research, interview, write
  2. Manage - create workflows, approve, control, review
  3. Publish - upload, review, approve, publish
  4. Measure - use analytics, usability studies, research
  5. Retire - remove, archive, decommission

Guides & Standards

Follow these B.C. government content guides: