Content governance

Content governance helps plan and manage the life cycle of your content.

Content governance

A simple content governance model has three steps

  1. Identify key roles
  2. Define a content life cycle
  3. Apply content standards


Identify, document and communicate key roles for every content project.

Common content roles include

  • Owners - review, approve, decommission and archive content
  • Writers - interview, draft, structure and write content
  • Editors - edit for style and accuracy; apply web writing standards
  • Publishers - review and publish approved content

Life cycle

Web content has a life cycle of creation, relevance and obsolescence.

When planning a content life cycle aim to reduce redundant, outdated and trivial (ROT) content.

Follow these content life cycle steps

  1. Collect - gather, research, interview, write
  2. Manage - edit, approve, control, review
  3. Publish - upload, review, test, approve, publish
  4. Measure - use analytics, content metrics, user research
  5. Retire - remove, archive, decommission, or delete

Content governance ensures only accurate and useful content is published, and that outdated or irrelevant content is removed, updated or archived. 

If content has served its purpose or serves no purpose, remove it.

Content standards

Content standards govern content quality and consistency.

The B.C. government's Writing for the Web guidelines contain standards for plain language, content design, web style, visual design and digital services.

Apply these standards for all content projects.

Writing for the Web

Writing for the Web is the strategy for content.