Content Design Principles
Content design is an approach to digital content that focuses on helping people find and use the information and services they need.
These principles ensure digital content is well laid out, well written and easy to understand.
Content design principles
Understand your audience
Learn what your audience needs, why they read your content and how they can be better served.
Re-purpose, reformat, remove
Make existing content work better. Split it into smaller chunks, change the format or type, or remove it if it doesn't serve a purpose.
Make it easy
Edit and maintain
If you write and publish it, edit and maintain it. Edit often, update as needed and remove when obsolete.
Test and measure
Content is never finished, it's only at different life cycle stages. Always assume content can be improved, and test that assumption regularly.
Writing for the Web
Writing for the Web is the strategy for gov.bc.ca content.