Content Strategy

A lightweight content strategy emerges when the Writing for the Web standards are followed.

Standards are the Strategy

A content strategy is a document that outlines a vision and plan for the creation, delivery and governance of website content.

Content strategies can be long, wordy documents but they don't need to be. 

A lightweight content strategy is a by-product of agile content design.

It emerges when the Writing for the Web standards are followed.

Writing for the Web

Writing for the Web is the strategy for Gov.bc.ca content.

The standards and guidelines it contains help you gather, define and document the information needed to create a lightweight content strategy.

Writing for the Web is comprised of

Apply these standards to every digital content project.