Advertising Standards Canada (ASC) Results and Decisions

Completed Advertising Standards Canada (ASC) reviews against the Non-partisan Advertising Criteria are published here as they become available.

Completed Advertising Standards Canada (ASC) Reviews:

2021/2022 Fiscal Year: April 1, 2021 - March 31, 2022

2021/22 Campaigns
Campaign Title Media Type(s) Campaign Start Date  Final Determination
COVID-19/Phase V - Public Health Orders and Restrictions/Three Steps to Getting the Vaccine/Register When it is Your Turn/Get Together Outside/Now Vaccinating/Find Out if You are Eligible/Variants are a Game Changer/Non-Essential Travel Road Checks/More Than 70% of Cases Are Variants
  • Digital
  • Print
  • Radio
  • Social
2021-04-01 Meets all criteria
COVID-19/Phase V - Within Reach
  • Digital
  • Social
  • Television
2021-04-12 Meets all criteria

Anti-Racism -  If You Are Unaware of Privilege/We Can’t Tackle Racism/Anti-Racism Is Not Shame or Blame/Open a Book and Your Mind/
You Can Be Polite and Racist at the Same Time/Racism Can Happen In Everyday Conversations/Don’t Shut Down When You Mess Up/
Open Doors Without Closing Any/Anti-Racism Needs Something From Everybody/There Are Many Steps On The Road/We All Have a Part To Play

  • Digital
  • Print
  • Social
2021-04-12 Meets all criteria
StrongerBC - The Final Push/Support for Business/Health Care/Infrastructure
  • Digital
  • Social
  • Television
2021-04-26 Meets all criteria
COVID-19/Phase V - Get Vaccinated/Paid Sick Leave/Youth Get Vaccinated/Need a Reason/Second Dose/Why Get Your Second Dose/Mask Restart/Vaccination is a Game Changer/Everyone is Moving Forward/Keep Wearing Your Mask Indoors/BC's Restart Let's Get Vaxxed
  • Digital
  • Print
  • Radio
  • Social
  • Television
2021-05-12 Meets all criteria
Wildfire Prevention - Campfire Ban/Air Quality/Donations/Wildfire Supports/Evacuation/Drone Use
  • Digital
  • Radio
  • Social
  • Television
2021-05-17 Meets all criteria
Stop Overdose BC - Toxic Drugs are Circulating/Buddy Up/Call 811/Get Your Drugs Checked/Stay Safer/Young Adults
  • Digital
  • Print
  • Social
2021-07-19 Meets all criteria
COVID-19/Recovery - BuyBC/Love What's Yours
  • Digital
  • Out-of-Home
  • Social
  • Television
2021-07-19 Meets all criteria
StrongerBC - Paid Sick Leave Workers & Employers
  • Digital
  • Print
  • Social
2021-08-16 Meets all criteria
COVID-19/Phase V - Vaxxed for BC/Walk-in Wednesday/Thank you BC/Thank you Front-Line BC/Second Doses/Getting Vaccinated Makes a Difference/The Delta Variant/Not Yet Vaccinated/Vaccine Clinics Now Accepting Walk-Ins/Regional Health Orders/Proof of Vaccination Starts September 13th/Where Will You Need Proof of Vaccination/Indoor Mask Mandate/Back to School K-12/Returning to Post-Secondary School
  • Digital
  • Print
  • Social
2021-08-17 Meets all criteria
CleanBC - Heat Pump Rebates/Beat the Heat/Stay Cool
  • Digital
2021-08-19 Meets all criteria

2020/2021 Fiscal Year: April 1, 2020 - March 31, 2021

2020/2021 Campaigns

Campaign Title Media Type(s) Campaign Start Date Final Determination
COVID-19 / Phase I
  • Digital
  • Print
  • Radio
  • Social
  • Television
2020-04-01 Meets all criteria
Wildfire Prevention
  • Digital
  • Radio
  • Television
2020-05-09 Meets all criteria
COVID-19 / Phase II - BC's Restart
  • Digital
  • Print
  • Social
  • Television
2020-05-22 Meets all criteria
Agriculture Recruitment
  • Digital
  • Social
2020-06-17 Meets all criteria
COVID-19 / Building BC's Recovery Together
  • Digital
  • Print
  • Radio
  • Social
2020-06-27 Meets all criteria
Stop Overdose BC / Toxic Drug Supply
  • Digital
  • Out-of-Home
  • Print
  • Radio
  • Social
2020-07-13 Meets all criteria
COVID-19 / Good Times Guide
  • Digital
  • Social
2020-07-31 Meets all criteria
COVID-19 / Back to School
  • Digital
  • Radio
  • Social
  • Television
2020-08-17 Meets all criteria
COVID-19 / BC's Recovery Plan-Health Care Access / Stronger BC
  • Digital
  • Social
  • Television
2020-09-10 to 2020-09-21 Meets all criteria
COVID-19 / Public Health & Safety Information-Bend it Back / Have a Safer Thanksgiving / Halloween
  • Digital
  • Print
  • Radio
  • Social
2020-09-28 Meets all criteria
COVID-19 / Phase III / Second Wave / Keep Gatherings Small / Diwali Let in Light / Diwali is a Joyful Time
  • Print
  • Radio
  • Social
2020-11-04 Meets all criteria
COVID-19 / Phase III / New Rules / Big Impact / Essential Travel / Rule Breakers / Rent Freeze / New Public Health Measures
  • Digital
  • Print
  • Radio
  • Social
  • Television
2020-11-09 Meets all criteria
COVID-19 / Phase III / Holiday Message
  • Print
  • Social
  • Television
2020-12-05 Meets all criteria
COVID-19 / Phase III / Celebrate Safely Holiday Ads / Mental Health Support
  • Digital
  • Print
  • Social
2020-12-10 Meets all criteria
COVID-19 / Phase III / BC Recovery Benefit / Vaccine Rollout / Self Assessment Tools
  • Digital
  • Social
2020-12-23 Meets all criteria
CLEANBC / BetterHomes Energy Rebates for Heat Pumps / Retrofit
  • Digital
  • Print
  • Social
  • Television
2021-01-18 Meets all criteria

COVID-19 / Recovery/BC Recovery Grant / Chinese New Year / Online Grant Program

  • Digital
  • Print
  • Social
2021-01-18 Meets all criteria
COVID-19 / Recovery / BuyBC
  • Digital
  • Out-of-Home
  • Social
  • Television
2021-01-25 Meets all criteria
ICBC / Enhanced Care 
  • Digital
  • Radio
  • Social
  • Television
2021-01-25 Meets all criteria
Stop Overdose BC / Mental Health Support
  • Digital
2021-01-28 Meets all criteria
WorkBC / Search, Apply, Train - Find your place / Job Seekers / Employers
  • Digital
  • Out-of-Home
  • Print
  • Radio
  • Social
2021-02-01 Meets all criteria
COVID-19 / Phase IV / Marathon / Mental Health Supports / Say NO to Gatherings and Stay Local
  • Digital
  • Print
  • Radio
  • Social
2021-02-15 Meets all criteria
Anti-Vaping / Clear the Air
  • Digital
2021-02-15 Meets all criteria
COVID-19 / Phase IV / March Vaccinations / Age is the Biggest Factor / Vaccines Work / Booking your Vaccine Appointment / Keep the Phone Lines Open / You can Help/ Thank you for Your Patience / Seniors Appointments / Spring Break / Stick to the Same Ten Faces
  • Digital
  • Print
  • Radio
  • Social
2021-03-08 Meets all criteria

Anti-Racism / If You Are Unaware of Privilege / We Can’t Tackle Racism / Anti-Racism Is Not Shame or Blame / Open a Book and Your Mind /
You Can Be Polite and Racist at the Same Time / Racism Can Happen In Everyday Conversations / Don’t Shut Down When You Mess Up /
Open Doors Without Closing Any / Anti-Racism Needs Something From Everybody / There Are Many Steps On The Road / We All Have A Part To Play

  • Digital
  • Print
  • Social
2021-03-18 Meets all criteria
 

2019/2020 Fiscal Year: April 1, 2019 - March 31, 2020

2019/2020 Campaigns

Campaign Title

Media Type(s) Campaign Start Date Final Determination

Wildfire Prevention

  • Radio
  • Television
  • Digital
  • Social
  • Print
2019-05-13 Meets all criteria
CleanBC / Better Homes Summer
  • Television
  • Digital
  • Social
  • Collateral Material
2019-05-27 Meets all criteria
Residential Tenancy / Action for Renters
  • Television
  • Digital
  • Social
2019-06-03 Meets all criteria
Overdose / Anti-Stigma
  • Digital
  • Print
  • Radio
  • Social
2019-06-26 Meets all criteria
BuyBC
  • Print
  • Digital
  • Out-of-Home
  • Social
2019-06-30 Meets all criteria
CleanBC / Go Electric
  • Digital
  • Television
2019-09-16 Meets all criteria
Cannabis / Drug Affected Driving
  • Radio
  • Television
  • Digital
2019-09-30 Meets all criteria
Childcare
  • Television
  • Digital
  • Social
  • Print
2019-11-04 Meets all criteria
ERASE
  • Digital
  • Out-of-Home
  • Social
  • Collateral Material
2019-11-07 Meets all criteria
Overdose / Courageous Conversations
  • Digital
  • Collateral Material
  • Radio
  • Print
2019-12-02 Meets all criteria
Cannabis / Safe Storage / Safe Use / Buy Legal
  • Digital
2019-12-20 Meets all criteria
WorkBC / Right for You
  • Digital
  • Out-of-Home
  • Print
  • Radio
  • Social
  • Collateral Material

2020-02-03

Meets all criteria

Autoplan Care Enhancements

  • Digital
  • Print
  • Radio
  • Television
2020-02-08 Meets all criteria
CleanBC / Better Homes Winter
  • Digital
  • Collateral Material
2020-02-14 Meets all criteria
Economic Opportunities / Stronger BC
  • Digital
  • Television
2020-03-01 Meets all criteria
Speculation and Vacancy Tax
  • Digital
  • Print
  • Radio
2020-03-09 Meets all criteria