Attraction, Retention and Marketing Success Stories
Apples-to-Apples Branding – Community Futures Thompson Country
Community Futures Thompson Country (CFTC) launched "Apples-to-Apples" as a progressive and identifiable marketing campaign designed to promote a fresh new look to the organization’s image. The campaign is coined "Apples-to-Apples" as CFTC deals with a diverse group of businesses and individuals daily, noting that each is unique and it is not always a case of comparing apples-to-apples. CFTC’s role is to make sense of clients' "apples and oranges" diversity and to demonstrate an understanding that a customized approach is needed for each individual.
The Investment Brochure – District of Stewart
Digital marketing might be the backbone of modern investment attraction strategies, but the District of Stewart has proved that an old fashioned brochure can still attract industry to town. Stikine Forest Products, a logging subsidiary of Vancouver-based Brinkman Forest Ltd., recently inked a three-year lease agreement with the District of Stewart for a five-acre parcel of land near Canada’s most northerly ice-free port.
Business Walks Week – City of Abbotsford
In an effort to learn what supports local businesses need for retention and growth, the City of Abbotsford Economic Development (CAED) conducted a Business Walks initiative over a period of three days. A targeted selection of “walkers” surveyed business owners to discover how best to target future follow up and economic development programming.
Tides of Change – Cormorant Island
A tiny island off northeast Vancouver Island, Cormorant Island is home to the Village of Alert Bay and the ‘Namgis First Nation. A shrinking, aging population and dwindling economy led the two governments to pull together to look hard at the barriers and opportunities for growth. Engaging the community in planning and implementation helped bring immediate success and benefits.
VK Venture Advisors – Kamloops
The VK Venture Advisors is a program offered through the Business Expansion and Retention department of Venture Kamloops. The program is designed to engage both upcoming entrepreneurs as well as the business community, and has proven to be a very effective community outreach program.
Health Professional Attraction – City of Quesnel
As many B.C. communities are aware, it is becoming more difficult to attract and retain medical professionals to care for citizens. B.C. communities faced with shortages of medical professionals must come up with unique approaches to attract and retain professionals. Quesnel’s response was to roll out the red carpet for those who might be attracted by the lifestyle and enjoy a warm welcome to the community.
Business Attraction Video – Township of Langley
In November 2015, the Township of Langley released its new Business Attraction Video at the Township’s annual Economic Forum. The video, produced by videographer, photographer, composer and life-long Langley local, Jef Gibbons and wife Becca, was designed to feature local business owners and managers. Each shared in their own candid words why they’ve chosen to locate their business in the Township of Langley and what doing business in the Township offers to businesses of all sizes.
North Shuswap Health Centre – Scotch Creek
The North Shuswap Health Centre Society, owns and operates the Health Centre located in Scotch Creek. The North Shuswap Health Centre Society wants to retire its mortgage, renovate and update the health clinic and entice healthcare providers to enjoy the lifestyle and provide services in their clinic.