Government of B.C.

Before you start

A marketing licence authorizes the licensee to promote non-medical cannabis for the purpose of selling it in British Columbia.  A federal licensed cannabis producer is required to have a marketing licence to promote their products in B.C.

To apply, you

  • must be at least 19 years old
  • must be a standalone business, such as
  • do not have to be a citizen or resident of B.C. or Canada

*Non-medical cannabis retail stores do not need a marketing licence to promote products at their store. 

Selling It Right

When you apply for a non-medical cannabis marketing licence, you will need to upload your Selling It Right certification information. Read more about Selling It Right.


A non-medical cannabis marketing licence allows marketing licensees to promote the products of licensed federal cannabis producers to

  • Licensed cannabis retail stores
  • People 19 years old or over

This application requires:

  • BCeID log-in information
  • Information about the applicant and associates including, but not limited to:
    • Directors,
    • Shareholders (direct and indirect)
    • Partners
  • Consent for security screening checks

Fees and refunds

  • Application fee (includes security screening): $500
  • Annual renewal fee: $200

The application fee for a cannabis marketing licence is generally non-refundable.

However, the Liquor and Cannabis Regulation Branch (LCRB) may consider a refund if

  • An application was submitted in error, or
  • For exceptional circumstances beyond the applicant’s control

The LCRB will not refund an application fee if work on the applicant’s security screening has begun.

To request a refund, email a written request to with reasons for the refund. The deputy general manager of licensing has the discretion to approve or deny the request.

Terms and conditions

Review the Cannabis Marketing Terms and Conditions Handbook (PDF, 273KB) and the advertising and promotion guidelines to understand the terms and conditions of this licence.



Gather required business information and documents

Depending on your type of business, you'll need to submit different documentation.

The business types include:

  • Private corporation
  • Public corporation
  • Sole proprietorship
  • Partnership
  • Society or non-profit corporation
  • Indigenous nations

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Review and prepare required documents for associates

Associates (directors, shareholders, partners, etc.) of applicants are required to submit documentation for security screenings.

Learn about the associate forms you must submit with your cannabis marketing licence application.


Upload documents online and pay fees

Once you have gathered and prepared the necessary documents, log in to the the liquor and cannabis licensing portal with your BCeID.

Once you submit your application, you will receive an application number from the LCRB.

Submit documents online


Contact the client support team.

In Victoria Phone:

In Canada Toll Free:

Cannabis licences: