Health, Safety, & Education

The government promotes the safe consumption of liquor by

  • Providing resources on responsible consumption
  • Making sure that everyone responsible for liquor service has the necessary skills to do so safely
  • Educating licensees on their responsibilities
  • Seizing liquor from individuals and establishments when necessary
  • Inspecting establishments to ensure they are not contravening the terms and conditions of their licence
  • Penalizing establishments that are putting patrons at risk, or negatively impacting their community

As of April 2015, all licensed establishments that sell or serve liquor to the public are required to display at least one Alcohol Sense social responsibility poster or tent card in a prominent location.  These mandatory posters are provided by the Branch, at no cost, and are available upon request. They can also be downloaded under Signs.

What is Alcohol Sense?

Alcohol Sense is an online resource providing information about responsible alcohol use. The site is hosted by Healthy Families BC, the province’s health promotion plan to encourage British Columbians to make healthier choices. The mandatory display of Alcohol Sense posters in all licensed establishments is intended to promote public awareness of the website and its materials. Learn more at

Alcohol Sense is a joint initiative of the Ministry of Health, the Liquor Control and Licensing Branch, the Liquor Distribution Branch, and the Centre for Addictions Research of BC.