Manufacturer Liquor Sales at Artisan, Farmers and Annual Markets

Note to liquor vendors at markets during COVID-19:

On Apr. 16, 2020, the Provincial Health Officer ordered that vendors, who are liquor manufacturers with an on-site retail endorsement and are selling at markets (also known as “farmers markets” or “community markets”), must comply with the following conditions:

  • You must not provide samples of your products for tasting at a market; and
  • You must sell your products at a market in sealed retail containers, such as bottles, cartons, boxes and cans.

Organizers of eligible artisan, farmers and annual markets are permitted to allow wineries (which include cideries and meaderies), breweries and distilleries (liquor manufacturers) to provide liquor samples and sell liquor products for off-site consumption at their markets.

Note: Markets don't have to host liquor manufacturers.

It is important that both market organizers and liquor manufacturers read and understand all of the information on this page in order to understand the full requirements each side must meet.

Important Information for Market Organizers

  • Market organizers don’t have to apply to the Liquor and Cannabis Regulation Branch (LCRB) to host liquor vendors.
  • Market organizers intending to include liquor vendors should contact their local government or Indigenous nation to determine whether there is a local rule preventing the sale of packaged liquor at a market.
  • If inviting liquor manufacturer vendors, ensure that those vendors have a “market authorization” issued by the LCRB. If they do not, they cannot lawfully sell liquor at a market.

Liquor and Cannabis Regulation Branch Market Eligibility Criteria 

Markets must be managed or held by:

  • An organization incorporated under the Business Corporations Act, Society Act, Canada Business Corporations Act or Canada Not-for-profit Corporations Act.
  • A municipality or regional district.
  • The Canada Mortgage and Housing Corporation and held at Granville Island in Vancouver Harbour.

To be eligible to host liquor manufacturers, Markets must:

  • Be comprised entirely of vendors (excluding liquor manufacturers who hold market authorizations) that sell artisanal goods entirely of their own making or agricultural goods they produce, grow or raise themselves.
  • Not sell used or imported goods (for example, flea markets and commercial markets would not be considered eligible).
  • Host at least six vendors that don’t sell or serve liquor. The sale of liquor must not be the focus of the market.
  • Occur a maximum of three times a week. Annual markets can occur once a year and may be open for up to 35 consecutive days.

What a Market can do with Respect to Liquor Manufacturer Vendors

If a market is eligible to host liquor manufacturers, the number of liquor vendors and which vendors are invited to participate is at the discretion of the market organizer. 

Note: The market must provide each liquor manufacturer vendor with a defined sales area for their liquor products.

Important Information for Liquor Manufacturers

  • Only licensed liquor manufacturers with an on-site store endorsement are eligible to apply for a “market authorization” (see below) which allows them to sell liquor at eligible artisanal, farmers or annual markets.
  • Liquor manufacturers invited to participate in a market are required to confirm that the local government or Indigenous nation where the market will take place allows the sale of packaged liquor at markets.
  • Liquor manufacturers must also ensure that any market they wish to sell at is eligible. See “Eligibility Criteria” under the “Information for Market Organizers” section above.

Market Authorizations

  • The market authorization application process is completed online here.
  • The application must include which dates the liquor manufacturer wishes to sell liquor at a particular market. The authorization will only be valid for the series of market dates submitted.
  • If liquor manufacturers wish to sell at two different markets (e.g. one in Osoyoos and one in Penticton) they will need a separate authorization for each one.
  • Liquor manufacturers must post their market authorization in a prominent location in their vendor areas during each market.

Policies and Rules

  • The market authorization is only valid during market hours and liquor can only be sold from 9 a.m. to 11 p.m., or within the hours stipulated on the manufacturer’s licence if later than 9 a.m. or earlier than 11 p.m. This means that even if a market begins at 8 a.m., liquor cannot be sold until 9 a.m. (or later)
  • All market sales must be reported as sales from the manufacturer’s onsite store. All staff selling liquor at the market must have Serving It Right certification and must not be minors.
  • The market will provide to the liquor manufacturer a defined sales area for liquor products, and the manufacturer cannot sell outside of this area.
  • Sampling must also take place within the sales area and patrons cannot remove samples from the sales area and walk around the market.

Liquor Sampling

Type of Liquor Single Product Multiple Product
Wine 20ml 30ml
Spirits 10ml 20ml
Beer/Cider/Coolers 30ml 45ml

Markets at a Location that has a Liquor Licence

An arena, stadium or conference centre with a liquor primary licence that hosts an artisan, farmers or annual market is not required to ‘de-licence’ the liquor primary prior to a liquor manufacturer with a market authorization selling liquor at a market.

NOTE: The liquor primary is prohibited from providing liquor service at the market.