Communications Plan

Communication is a critical success factor for developing and sustaining learning partnership structures for career programs.

Build district capacity for offering career and skills activities and programming by having a district-wide communications plan. Stakeholders need to understand their options and opportunities to be involved in career awareness, exploration and engagement activities, and programming.

Your communications plan should outline communication channels / mediums (e.g. social media, print, online or face-to-face), audience and purpose.

Audience and Purpose

Your audience and purpose may include:

Students: To let them know about the options and opportunities available and how it fits into their learning pathway

Parents/guardians: To inform them of the options and opportunities available to their children

Schools: To inform educators, administrators and staff about options and opportunities available to their students and for professional development opportunities

District: To inform and create awareness about options and opportunities available to support student learning via awareness, exploration and engagement activities. This audience could include: Board of Education and District Leadership Team, Senior Administration, Department Managers, District Coordinators, Parent Advisory Councils, CUPE, Teacher Associations

Community: To inform and create awareness about options and opportunities available to support student learning through various activities and how they can be involved. This audience could include: learning partners and municipalities, employers, service clubs, volunteer organizations and non-profit organizations


Ideally, there should be one main career website for each school district so that district forms and information is held in one central spot. Schools could then have their own website to communicate their school-specific events and issues.

Find sample communication tools, activities and programming:

Using Social Media

Social media is an effective tool for career coordinators – it helps build professional networks and creates real-time idea sharing.

Twitter: “Tweet” a short note to broadcast what you’re working on, ask questions or share resources and tips. Follow specific users (@twitterhandle) or trending topics (#skills4bc). Add your Twitter handle to your email signature or get some of your followers to retweet stuff that you want to travel far and wide.

Facebook: Build a page that promotes your career education program. Build your audience by inviting people to “Like” and “Share” your page.

Website: Build a site that showcases your careers program – it should should be at the centre of your web presence strategy. Use it to post photos, videos, resources and blogs. Promote your site using Facebook or Twitter.