Marketing your agricultural products and services is a necessary part of your overall business success.
In order for your farm business to thrive, it is crucial that you understand buyer needs. Develop your marketing plan to target the unique needs of your customers.
General marketing is required to sell any product regardless of the marketing outlet. A general marketing plan identifies market trends, competitors, customer feedback, sales targets, pricing and cost of production.
There are two main types of commodity products regulated under the BC Natural Products Act:
- Supply Managed Commodities
- Central Selling Desks
Supply Managed Commodities are typically livestock while the Central Selling Desks focus on produce.
Direct marketing is popular with small and medium sized farms that are able to capture the full value of their product by selling to the end customer. Direct marketing can also include farmers markets, on-line, phone or road side sales, as well as selling wholesale.