Content Inventory & Audit

A content inventory is a spreadsheet listing all the individual pages on a website. This is often the first step when you are redesigning a website because it helps a team know what content they are working with. It can also include information such as update frequency, keywords, content owner and contact information.

A content audit uses the content inventory to review each page to determine if it should be updated, replaced, archived, merged with other content or kept as-is. An audit may also identify where new content is needed.

Steps

  1. Create a content audit worksheet in Excel.

  2. List the pages of your website or the area of the site that you need to inventory and audit.

  3. Assign an ID number for each page (often reflecting the position in the site hierarchy, such 1.1, 1.1.1, 1.1.2) and record the URL, title, last updated date, content owner, keywords, taxonomy terms, audience, and other metadata such as links and if the page contains images or attachments.

  4. Work through the site to record all pages.

  5. For an audit, review the pages to determine if they are redundant, out of date, trivial (and so should be archived), or in need of rewriting or updating, and to determine if new content is required.

Tips:

  • List the site pages one section at a time to keep track of your location