Tourism Success Stories
The vision of the Rotary Club of Campbell River, the Elk Falls Suspension Bridge was developed in partnership with BC Parks and BC Hydro. With funding from community, government, business and Island Coastal Economic Trust (ICET), it is a demonstration of the important role non-profits can play in rallying support for economic development. The bridge will provide opportunities for new target markets such as bus tours, mobility challenged visitors, more adventurous thrill seekers as well as other new hospitality and business opportunities to service and grow these new markets.
The Whistler Experience™ leverages a world-class learning partnership with University of Victoria’s Gustavson School of Business. This executive level service training teaches teams to apply psychology and recognize opportunities to win and keep customers.
Traditional commodity farmers have long faced challenges that make it difficult to make a living from farming alone. The Central Okanagan Economic Development Commission (COEDC) developed a business coaching program and materials that help farmers explore agri-tourism opportunities and strategies to develop value-added products that appeal to the experiential ecotourist.
Gold Country Communities Society teamed up the Thompson Nicola Film Commission and local residents proud to showcase their homes and lifestyles on the international stage. Lip dubbing to the Nitty Gritty Dirt Band’s “Fishing in the Dark” residents shared their joy at living in Gold Country.