Marketing Success Stories
Community Futures Thompson Country (CFTC) launched "Apples-to-Apples" as a progressive and identifiable marketing campaign designed to promote a fresh new look to the organization’s image. The campaign is coined "Apples-to-Apples" as CFTC deals with a diverse group of businesses and individuals daily, noting that each is unique and it is not always a case of comparing apples-to-apples. CFTC’s role is to make sense of clients' "apples and oranges" diversity and to demonstrate an understanding that a customized approach is needed for each individual.
Digital marketing might be the backbone of modern investment attraction strategies, but the District of Stewart has proved that an old fashioned brochure can still attract industry to town. Stikine Forest Products, a logging subsidiary of Vancouver-based Brinkman Forest Ltd., recently inked a three-year lease agreement with the District of Stewart for a five-acre parcel of land near Canada’s most northerly ice-free port.